Total Rebranding and development of communication strategies

Tyche magazine is a cultural magazine, which does not seek profit but only livelihood. Its mission is very noble: to awaken cultural sensitivity.My contribution to the project was very varied:- Study and development of the brand concept- Support the development of the publishing plan- Development of the magazine and its visual identity- Study the organization's website- Study of communication strategies and marketing- Organization of the opening dinner of the magazine with music, video projections, interviews with famous guests (Martina Colombari, actress and model, Pino Scaccia, journalist, and the mayor of the city)- Lessons of content marketing and social media marketing to the editorial department- Advertising campaigns for concerts with famous singers organized by the company (the campaigns to grow the fan base of the social property, have not been deliberately started by the publisher who wants natural followers, really interested to the articles)www.tychemagazine.it

Re-branding of the project "Le Fate di Osa (The Fairies of Osa), necklaces of silver and Swarovski with a design not very attractive. First, to create awareness about the brand "Osa", the name of the project was changed from "fairies" to "the fairies of Osa", becouse it was generalist and not very distinctive. For that, was creating a strong endorsement. This unbreakable bond with the brand, was also created in a visual way changing the logo of the fairies adding it the logo of Osa, with good prominence. Then, the challenge was to go beyond the product. To make it interesting, for every fairy were created different meanings (4 in total). Were studied four reasons for purchase, and were turned into magic. Then, at each fairy, was given a magical power. In this way, buying a "fairy dares", people could buy or give away a spell. In addition, for each fairy, was invented a story and a ritual to invoke it. Once bought the necklace, the customers for know how to invoke the fairy, must go to the website "www.lefatedisosa.it", register it and take the ritual, so as to activate the magic!... So, the product has been a great success!

Development of a new social network for the fundraising