Marco Visconti Email & Phone Number

London, Gb

London, England, United Kingdom

Supporting jewellery start-up to implement customer-centric and profitable digital strategy by:• Creating and executing comprehensive digital marketing strategies, including 'always-on'digital advertising, peak campaigns, influencer collaborations, and email marketing databaseexpansion.• Refining marketing budgets & resource allocation aligned with strategic objectives andCustomer Journey Mapping support.• Implementing data-driven digital marketing activities and conducting audits to enhancecampaign performance.• Website UX & CRO Audits and optimize organic traffic with On-Page & Technical SEO Audits.• Streamline data reporting processes and conducting Analytics & Automated Reporting audits toimprove data reporting efficiency.• Evaluating and optimising tech stacks, aligning tools and resources with revenue goals.

London Area, United Kingdom

London, England, United Kingdom

Supporting established brand repositioning by implementing:• Digital Commercial and trading strategies to enhance sales performance and maximize revenue for RTW and Bridal on Shopify +.• Lead redesign project based on new brand guidelines, managing branding and development agencies.• Lead digital marketing by developing and executing targeted digital marketing campaigns for leads conversion, including budgeting.• Website UX & CRO Audits and optimize organic traffic with On-Page & Technical SEO Audits.• Digital and CRM Project Roadmap to prioritise and manage development projects efficiently.• International Growth Strategy Support market expansion using Localization Reports, demographic and geographic data.• Team training for Customer Service and Ecommerce roles.

London, England, United Kingdom

Key Achievements:• Launched multiple successful digital campaigns, driving a +10% increase in onsite users and a5% growth in average order value.• Achieved up to +15% year-over-year sales growth for specific product lines.• Orchestrated and migrated digital campaign initiatives to support the transition to acentralized Digital Europe team in Dublin.• Expanded territories and boosted traffic across all channels.• Generated significant growth across key performance indicators for traffic and engagementthrough the launch of two highly successful seasonal campaigns.• Executed multiple influencer campaigns, supporting UK launch of a successful partnershipwith Casablanca.

London, England, United Kingdom

• Lead a growing Direct-To-Consumer team across performance marketing and content for theGlobal website.• Analysed sales performance to evaluate merchandising efforts, product sell through and planning.• Established long-term Ecommerce vision, strategy and team priorities, including setting anachievable annual plan.• Project management leader in charge of ecommerce roadmap and transition to Shopify.

London, United Kingdom

Key Achievements:• Double digit sales growth across every key market implementing digital & omni-channel strategyregistering a +15% on ecommerce revenue.• Key stakeholder in Salesforce full cloud digital transformation: Commerce Cloud, Marketing Cloudand Service Cloud. Led the migration on business side working closely with technology, logistic,legal, finance and marketing.• Planned and successfully launched multiple brand/products campaigns. Recently Stan Smith re-launch campaign: 2.5k items sold in the first four weeks with +30% traffic increase.• Continuous funnel optimization; Q1 2021 increasing CTR (+4%) from PLP to PDP and cartcompletion rate (+8%) through PLP section redesign and one-page checkout implementation.• Doubled sales generated through email marketing (around 10% of ecommerce gross sales) andoptimized ROI on digital marketing paid and media campaigns.• Decreased Return rate 4-10% (depending on categories) implementing Fit Analytics and optimizedsize guide within new PDP design.• Successfully enhanced omni-channel offer increased multi-channel features from 1 to 5 (checkavailability, reserve in store, iPad in store, pick up in store, return in store). Lead internal reporting.

Milan Area, Italy

• Led all commercial and marketing activities: focused on email, content plan onsite and optimizing digital marketing ROI.• In charge of ecommerce roadmap, successfully launched website redesign with refined features set.• Prepared weekly and monthly reports for brand top management to review business strategy and analyze digital performance.• In charge of all store operations including content, catalog and assets.• Succeeded in improving store conversion rate across the year (+25%) launching different features and a balenciaga.com website redesign.• Increased Marketing ROI across all channels, particularly Email marketing registered +15% growth YOY across all period.

Milan Area, Italy

Madrid Area, Spain

Erasmus Llp Programme, Madrid, Marketing

Bachelor'S Degree, Communication, Media And Advertising

Education record