Marco Vouk Email & Phone Number

Bavaria, Germany

Kempten (Allgäu), Bavaria, Germany

Kempten (Allgäu), Bayern, Deutschland

Intelligence Innovation and Automation--> Lead external Intelligence & Advanced Analytics innovation scouting (tech, methodologies, external partners etc.) --> Develop pilots and test & learn projects with optimized spending and ROI--> Develop and implement Intelligence activities standardization and automation road mapTest & Learn Ecosystem--> Build Intelligence test & learn ecosystem --> Co-lead test & learn Intelligence projects--> Lead Intelligence components of Swarovski-wide innovation test & learn projectsForesight / Trend Prediction platform activation and maintenance--> Co-develop technological solution for Foresight / Trend prediction platform--> Lead continuous activation and maintenance of the platformModernise SCB-wide Intelligence sharing--> Develop a framework for Swarovski-wide Intelligence sharing with high adoption and usage as key KPIs--> Develop and construct technological and communication solutions with optimized CX --> Lead continuous system update and modernization

Männedorf, Switzerland

Marketing Mix Modelling (MMM): Measure the effectiveness of marketing spend and track the ROI across every Euro spent:--> Develop fact based business plans--> Establish forward-looking optimization and simulation scenarios--> Measure the contribution of traditional and digital media on sales / profit / brandMulti-Touch Attribution (MTA): Attribution models go beyond contribution and algorithmically assign credit to touchpoints along the customer journey by tracking individual consumers and their path-to-purchase:--> Quantify the value of digital touchpoints on multiple conversion metrics–revenue, site conversions and offline activities--> Power granular optimization–tactic, placement, audience and message--> Identify the most responsive segments and strategies to enhance targetingAdvanced Analytics Tech Validation & Operation Model:--> Enable the execution of the Swarovski Advanced Analytics strategy and other Analytics use cases at corporate level--> Automatize data flows from source systems to the data mart to increase speed & delivery frequency of analytics use cases (e.g., MMM)--> Ensure collaboration and consensus among all the actors (business units) to avoid effort dispersion and overlappingProgramatic Advertising: Roll-Out of MediaMath DMP/DSP solution to consolidate towards one tool for eCommerce and Global Media:--> Efficiency improvements by optimizing Return-on-Ad-Spend --> Optimizing Offsite Ad-Targeting & increasing eCommerce Sales (including ML and AI) --> Leveraging new opportunities (Digital OOH/Prog. TV/OTT e.g. Hulu)Leading strategic initiatives, typically spanning across several CGB business divisions & having insights or data topics at its core:--> Online personalization initiatives, e.g., product recommendations, teaser personalization--> Consumer Segmentation & Targeting strategy

Wattens

- Marketing Automatization (Projectlead)- Customer Satisfaction Measurement along different touchpoints- Support of the CRM system & KPIs

Wattens

- Marketing Automatization (Implementation & Start of Roll Out)- Customer Satisfaction Measurement along different touchpoints- Support of the CRM system & KPIs

Wattens

- Sales Reporting- Support of the CRM system- Touchpoint measurement- Marketing Automatization

Design and implementation of a consumer survey (USA, GB, DACH) on an academic basis; support for data collection; data analysis, creation of a final report

Innsbruck

- Design of experiments- Support of projects- Research support- Organizational tasks

County Of Konstanz

Support of the candidate during German Federal Election- Coordination and organization of appointments- Phrasing of press releases- Replying to citizens’ correspondence

Konstanz

Support of the candidate (and the later lord major) Uli Burchard during the mayoral election in Konstanz.Tasks:- Supervision of the election office;- Assistance and support for candidate during meetings- Organization and coordination of the campaign team

Master Of Science (M.Sc.), Strategic Management

- Marketing and Branding specialization - Master Thesis: "The Ultimate Shopping Cart - How Does It Feel"

Bachelor Of Science (B.Sc.), Economics

Specialization: Psychooeconomics

Abitur

Activities and Societies: - School representative - Environmental speaker - Editor of school newspaper - Head of student group "building.