Marco Alcala Email & Phone Number

Chicago, IL, US

• Responsible for leading company's strategy and building product roadmap. Drove 24% revenue growth and 36% traffic growth YOY.
• Developed plan for new national site. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 35%, reduced bounce rate by 42%, and improved user engagement.
• Responsible for site analytics and testing to drive growth for ecommerce KPIs. Used a/b and multivariate testing to drive 15% improvement in site conversion. Improved user engagement through detailed analytics and user.
• Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 19% increase in AOV, 8% increase in visit duration, and 3% decrease in bounce rate.
• Grew branded and non-branded organic traffic 80% through site optimization and PR/link-building campaigns. Manage SEO strategy and campaigns to grow user base and improve brand awareness.
• Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic by 75% and increased new visitor traffic by 9%.

• Oversaw day to day operations of the company. Company had five lines of business, three service departments, and eighteen service vehicles. Attracted, selected, developed, and retained forty eight key talent employees..
• Made strategic decisions that ran the company faster, cheaper, and better. Increased employee productivity by getting more done in less time. Reduced labor costs by using technological innovations and streamlining.
• Reviewed monthly financial statements to determine areas that needed improvement. Annual revenues goals of $3 Million were achieved and overall company expenses were reduced by 16%.
• Met with Service Managers to review profit and performance goals. Weekly tasks were prioritized and delegated.
• Met with Office Manager to improve processes in billing, collection, and payroll. Weekly tasks were prioritized and delegated.
• Met with Sales Manger for more performance tracking and reports. Initiated a new business development plan for increasing sales. Plan included more marketing channels, lead generation tracking, service agreements, and.

Arlington, VA, US

• Maintained software change policies for enterprise applications. Created development and testing environments using IBM Rational ClearCase and IBM Rational ClearQuest. Trained developers on code change procedures and.
• Responsible for moving all code to NAS storage devices. Worked with development team managers to not disrupt on-going development. Milestones were completed on time and performance was better in the new environment.
• Hired and trained my replacement to maintain software change policies. Mentored my replacement on configuration management methodologies and tools. Created administrative handbooks to ease transition.

Chicago, IL, US

• Created configurations management plans for www.Sears.com development. Each configuration management plan was customized and organized the development and testing environment for web releases.
• Supervised software development and testing environments. Any changes to software change policy were reviewed before approval was given.
• Coordinated enterprise effort to be Sarbanes-Oxley (SOX) compliant by securing code for over 200 proprietary applications. Code was certified then placed under source control. Reviewed and approved access to code.

Chicago, IL, US

• Subject Matter Expert (SME) for software source control. Oversaw the completion of action plans for source control. Action plans defined development and testing environments, software change procedures, regression.
• Conducted training and presentations for software developers on change management tools Version Manager and Tracker. Created new training manuals that were more user-friendly.
• 2nd level technical support for software change management tools Version Manager and Tracker. Tasks included install, configuration, upgrades, and troubleshooting.