Marco Cassiano Alves
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Marco Cassiano Alves Email & Phone Number

Marketing Data Scientist | Digital Marketing Strategist at Pareto Intelligence
Location: Miami-Fort Lauderdale Area, United States 7 work roles 2 schools
1 work email found @ontarget.com.br 4 phones found area 954 and 112 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email m****@ontarget.com.br
Direct phone (954) ***-****
LinkedIn Profile matched
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Current company
Role
Marketing Data Scientist | Digital Marketing Strategist
Location
Miami-Fort Lauderdale Area, United States

Who is Marco Cassiano Alves? Overview

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Quick answer

Marco Cassiano Alves is listed as Marketing Data Scientist | Digital Marketing Strategist at Pareto Intelligence, based in Miami-Fort Lauderdale Area, United States. AeroLeads shows a work email signal at ontarget.com.br, phone signal with area code 954, 112, and a matched LinkedIn profile for Marco Cassiano Alves.

Marco Cassiano Alves previously worked as MBA Thesis - Collaboration with Pareto as Intern Data Scientist at Pareto Intelligence and Digital Marketing Strategist / Director at Wax Custom Communications. Marco Cassiano Alves holds Advanced Mba Analytics And Artificial Intelligence – Data Science, Data Science from Fia Business School.

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Email format at Pareto Intelligence

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*@ontarget.com.br
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Profile bio

About Marco Cassiano Alves

Dedicated Digital Marketing and Automatization leader with 27+ years of experience in driving new business leads and enhancing digital engagement through fully integrated marketing and artificial intelligence solutions. Creator of the M3D Methodology and AI M3D, pioneering healthcare frameworks focused on the medical dimensions of search, underscoring a commitment to innovative technology applications in healthcare. Expertise in spearheading significant profitability growth via digital advertising and marketing automation campaigns.Renowned for creative and analytical prowess, offering exceptional leadership, consulting, account management, consumer research, organizational, and negotiation skills. Proficient in Microsoft Office (Word, Excel, PowerPoint), HubSpot, Acustic, SEO, SEM, Ads Platforms, Programmatic Ads, Google Analytics, Google Tag Manager, Photoshop, Illustrator, InDesign, After Effects, Premier, HTML, CSS, and Python. Fluent in Portuguese and English, excelling in leveraging cross-cultural communication to drive business success and technological innovation.

Listed skills include Marketing, Social Media Marketing, Marketing Digital, Online Marketing, and 46 others.

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Marco Cassiano Alves's current company

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Pareto Intelligence
Pareto Intelligence
Marketing Data Scientist | Digital Marketing Strategist
AeroLeads page
7 roles

Marco Cassiano Alves work experience

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Mba Thesis - Collaboration With Pareto As Intern Data Scientist

Current

Chicago, Il, Us

Position OverviewAs a Data Scientist collaborating with Pareto Intelligence for my MBA thesis, I contribute to advanced analytical initiatives that aim to enhance risk adjustment analytics for Medicare Advantage Organizations (MAOs) and Affordable Care Act (ACA) programs. This collaboration focuses on exploring innovative methodologies to improve predictive performance at the condition hierarchy level, supporting compliance and accurate risk adjustment premium distribution for healthcare stakeholders.Key ResponsibilitiesConduct research and analysis on healthcare condition hierarchies to optimize predictive modeling.Collaborate with senior data scientists and analytics teams to evaluate existing confidence-adjusted models and propose potential enhancements.Develop, test, and compare alternative predictive methodologies using Python, Spark, and advanced machine learning techniques.Analyze a subset of condition hierarchies to assess and improve model accuracy and performance.Document findings and methodologies, providing actionable insights for potential implementation.Present research progress and results to Pareto Intelligence stakeholders, contributing to actionable business strategies.Skills and ToolsProficient in Python, Spark, and machine learning frameworks for healthcare analytics.Expertise in data visualization and statistical analysis to communicate complex findings effectively.Knowledge of risk adjustment methodologies and CMS Hierarchical Condition Categories (HCCs).ImpactThis role supports Pareto Intelligence in enhancing its proprietary analytics capabilities, driving innovation in healthcare risk adjustment while aligning with CMS compliance requirements. Through my contributions, Pareto can continue delivering high-quality results that improve the accuracy of condition likelihood predictions and benefit healthcare stakeholders.

Nov 2024 - Present

Ceo & Marketing/Ai Consultant

Grow Decision

• Envision and develop successful CRM and marketing automation campaigns for clients, aiming to increase marketing efficiency, leads and clients acquisition, brand engagement, and many other metrics.• Create customer segmentations based on their attitudes, behaviors, and main interests.• Provide enriched insights and recommendations per target audience and customer segments via in-depth quantitative marketing data analyses.• Generate data-based forecasts to anticipate future churn, sales, customer complaints, and other key performance indicators (KPIs).• Use marketing intelligence approaches to determine the future existence of possible fraudulent transactions per customer.• Secure key business relationships with numerous corporate clients, including Ipiranga Fuel Company, the second-largest fuel distribution company in Brazil.

Jan 2017 - May 2022

Ceo & Strategic Marketing Consultant

7Co Social Intelligence

• Provided detailed marketing and business intelligence analyses on market metrics, opportunities, and weaknesses related to consumer behaviors, competitors, market share, products relevance, among others.• Researched consumers’ purchase attitudes and behaviors to understand shopping journeys for several different product segments.• Monitored campaign schedules and guaranteed all planned marketing actions were performed on time.• Devised demand generation campaigns using SEO, SEM, content marketing, storytelling, digital engagement, and copywriting techniques and strategies.• Evaluated clients’ social media, landing pages, website traffic, engagement, and reach performance.• Nurtured relationships between clients and their target audiences via paid media, social ads, email marketing campaigns, and other engagement campaigns.• Measured and optimized Returns On Investment (ROI) and Marketing Analytics for all campaigns.• Deployed CRM automation and sales intelligence solutions to revamp sales and avoid the growth of churn rates.

Jan 2012 - Dec 2017

Creative Director

On Target Creative

• Brought creative and successful digital marketing campaigns to life for renowned clients including Reebok, São Paulo Soccer Club, Italian Coffee, and others.• Conducted creative brainstorming sessions with digital marketing and communication specialists to discuss potential approaches and come up with top-notch marketing solutions.• Directly presented marketing performance analytics and recommendations to clients’ representatives.• Served as one of the main marketing professionals and advisors of the entire company, achieving high levels of client satisfaction.• Mentored junior and senior analysts on a wide range of marketing and communication techniques.• Managed the evaluation of creative teams’ performance.

Apr 2004 - Nov 2011

Chief Marketing Officer (Cmo)

Revista About
Jan 2002 - Mar 2004

Vp & Digital Transformation Strategist

Totem Interactive
Jan 1996 - Dec 2001
2 education records

Marco Cassiano Alves education

Advanced Mba Analytics And Artificial Intelligence – Data Science, Data Science

Fia Business School

Associate'S Degree, Marketing Management

Universidade Radial
FAQ

Frequently asked questions about Marco Cassiano Alves

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What company does Marco Cassiano Alves work for?

Marco Cassiano Alves works for Pareto Intelligence.

What is Marco Cassiano Alves's role at Pareto Intelligence?

Marco Cassiano Alves is listed as Marketing Data Scientist | Digital Marketing Strategist at Pareto Intelligence.

What is Marco Cassiano Alves's email address?

AeroLeads has found 1 work email signal at @ontarget.com.br for Marco Cassiano Alves at Pareto Intelligence.

What is Marco Cassiano Alves's phone number?

AeroLeads has found 4 phone signal(s) with area code 954, 112 for Marco Cassiano Alves at Pareto Intelligence.

Where is Marco Cassiano Alves based?

Marco Cassiano Alves is based in Miami-Fort Lauderdale Area, United States while working with Pareto Intelligence.

What companies has Marco Cassiano Alves worked for?

Marco Cassiano Alves has worked for Pareto Intelligence, Wax Custom Communications, Grow Decision, 7Co Social Intelligence, and On Target Creative.

How can I contact Marco Cassiano Alves?

You can use AeroLeads to view verified contact signals for Marco Cassiano Alves at Pareto Intelligence, including work email, phone, and LinkedIn data when available.

What schools did Marco Cassiano Alves attend?

Marco Cassiano Alves holds Advanced Mba Analytics And Artificial Intelligence – Data Science, Data Science from Fia Business School.

What skills is Marco Cassiano Alves known for?

Marco Cassiano Alves is listed with skills including Marketing, Social Media Marketing, Marketing Digital, Online Marketing, Online Advertising, Email Marketing, Marketing Strategy, and Blogging.

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