Marco Antonio Ferreira De Souza Email & Phone Number

State Of São Paulo, Brazil

São Paulo E Região, Brasil

Diginnovation is a consultancy that supports companies in the definition and design of a Digital Strategy, which through the appropriate adoption of new processes and solutions of Information Technology, can improve the Customers Experience with the products and services, as well as, everything which relates to that delivery.

São Paulo E Região, Brasil

LHH is a global leader in Talent Development and Career Transition, helping executives to structure and reconfigure their new professional projects, using processes, methodology and tools, with proven success by thousands of leaders around the world. During a period of 5 months, I worked with them to transition my career from executive to a Business & IT Consultant, with the start of my own business, Diginnovation.

São Paulo E Região, Brasil

As Group CIO, I was responsible for defining the Information Technology and Communications policies and strategies for Makro, in the countries of South America, where the group operates: Argentina, Brazil, Colombia, Peru and Venezuela. In addition to a regional team, I also managed a country IT team, led by a CIO, reporting locally to the CFO and regionally to me. Over almost 6 years in this position, I have had the opportunity to lead different Technology and Business projects, especially: ➤ Creation of a Regional IT Service Center, using Cloud Computing, Managed Hosting and Application Sustain, supported by external partners, allowing a cost reduction and significant improvement of the solution time-to-market. ➤ Consolidation of Financial Systems (Oracle EBS), based on a single instance and standard regional template, which made possible unique financial processes and substantial improvement in the closing and consolidation of accounting and management information in the region. ➤ Design and implementation of standard solution for Core Business Systems (Oracle Retail), with complete redesign of the operational processes, making possible the standard Makro operation concept, with local customer focus. ➤ Mobile application development for Makro Argentina customers, with the use of dynamic offers and one-to-one promotion. ➤ Implementation of Click & Collect e-Commerce solution at Makro Colombia, based on Magento technology. ➤ Creation of the Regional Information Security Office, with concept of Business Risk Management, besides definition of regional policies and tools. ➤ Renegotiation and regionalization of commercial agreements with major suppliers (Oracle, Microsoft, Accenture, BT, Wipro, Deloitte, etc.), with a reduction of more than 25% of the amounts involved. ➤ Design and implementation of mobile Business Inteligence solution (MicroStrategy), for use in Tablets and SmartPhones.

São Paulo E Região, Brasil

After a rich Business Executive experience, for approximately 5 years I was CIO | IT Director at Makro Cash & Carry, reporting to the CEO, I had a staff of approximately 120 people (40 directly/80 indirectly). My main assignments were:➤ Creation, maintenance and execution of IT Strategic Plan, which connects Business Strategy, Innovation and Technology execution.➤ Direct the Technology Committee, together with the executive management, ensuring the updating and execution of the Business Plan.➤ Execution of IT Governance, in line with best practices in the market, with the design of policies and procedures for Business and IT.➤ Manage financial aspects of IT, including purchasing, budgeting and budget review, as well as vendor negotiation and administration, consulting and service contracts.➤ Ensure continuous IT staff development, with special emphasis on talent identification, to ensure continuity and succession.Among the various achievements, I highlight these:➤ Implementation of specialized Pricing System (Profimetrics), allowing the improvement of 1pp in the commercial margin.➤ Adoption of the annual IT budgeting model with ZBB technique (Zero-Based Budget), enabling about 15% reduction on the TCO of the area.➤ Replacement of the POS system, by a market system, making the promotions and offers more varied and efficient. ➤ Implementation of Business and IT Project Office, based on PMO Book practices, allowing a 30% increase in the success rate of initiatives and projects.➤ Design and implementation of Business Continuity and Disaster Recovery Plans, with creation of Crisis and Information Security Committee.➤ Adoption of IT Governance practices, based on ITIL and COBIT best practices, allowing the control and reduction of incidents, with an improvement in the overall level of availability of IT services.➤ Identification and development of a successor for the CIO position | IT Director, which allowed my job promotion as Group CIO for the region.

São Paulo E Região, Brasil

Another experience as Business Executive, were 3 years as Commercial Director, responsible for the purchase team of resale products in the segment of Non Food. In this position, I reported directly to the CEO and led a team of 16 buyers and assistants.My main attributions during this period were:➤ Preparation of the Annual Non Food Plan, which includes product assortment definition, purchasing and sales budget, margin, inventory position and turnover and total profit.➤ Negotiation and follow up of commercial agreements with strategic suppliers (around 15 suppliers), that represented close to 80% of the annual budget.➤ Commercial management of the Annual Plan execution by stores and operational regions.➤ Definition of the commercial strategy, with specific actions to execute the calendar of promotions from each year.Initiatives that I highlight in this position were:➤ Redesign of the area organization, adopting a team structure focused on the segmentation of customers, allowing greater assertiveness with suppliers and promotional calendar.➤ Resume importing products from China, after 6 years without any negotiation, which allowed a renewal of the assortment and a 5% increase in sales.➤ Adoption of the GMROI (Gross Margin Return on Investment) concept, focused on improving assortment management and product turnover versus the physical space occupied in each store.

São Paulo E Região, Brasil

On my return to Brazil, I had my first experience directly in the Business, working for more than 3 years as Operations Director of Makro. In this position, I was responsible for the Operation and Sales from all the stores, gas stations, restaurants, coffee shops and convenience stores operated by the company in Brazil. I reported directly to the CEO, with a direct staff of approximately 60 people and another 6,000 indirect ones.The main initiatives that I highlighted are:➤ Inauguration of 15 stores, 13 restaurants, 7 service stations and 2 convenience stores, with a direct impact on the increase in sales and market share.➤ Design and adoption of a new operational structure, based on the division of stores by region, with budget structuring and regional commercial teams.➤ Creation and Implementation of a Manual of Operational Procedures, with a structured operational check-list process, which guide the visits and internal audits, thus allowing a more objective evaluation of the operational performance of the stores.

Greater Buenos Aires, Argentina

In 1997 I received the invitation for an international experience, I was invited to be the CIO | Director of IT at Makro Argentina. It was my first direct report to a CEO, as well as, participation in a company's C-Level. I led a team of 20 people and my main challenge was to prepare IT solutions for what was known as the Millennium Bug (Y2K Bug).The main initiatives I highlight are:➤ Replacement of the financial solutions in use, with the implementation of one of the first SAP instances in Argentina, automating several manual processes.➤ Implementation of commercial solutions (Purchasing Systems, Stores, Inventory, Customers and POS), which were developed for Makro in Europe, preparing and adapting them for local use; later all these solutions were deployed at Makro operations in South America.➤ Creation of the first Supplier Portal solution, based on WEB services, which allowed, in addition to better integration and partnership with suppliers, the generation of revenues, since suppliers were charged for the service; also, this solution was implemented in all operations in the region.➤ Implementation of the first microcomputer network in Makro Argentina, with the availability of office automation solutions (e-mail, print service, etc.), allowing the increase of productivity and greater integration of employees.Therefore, after all changes were implemented, it was also possible to shut down the Main-Frame used locally, a movement known at that time as Downsizing.

São Paulo E Região, Brasil

Executive Mba, Business Administration

This MBA aims to prepare business leaders with a global vision of business, updated and trained to formulate and lead the implementation.

Extension, Cio Specialization

Extension, Business Management

Post Graduate, Financial Administration

Bachelor'S Degree, Business Administration

Technologist, Computer Sciense

Technical High School, Computer