Marco Andreani Email & Phone Number

Milan, It

Monza, Lombardy, Italy

• Stakeholder Management (Internal and External)• Seizing new leads through Marketing and Communication activities• Visiting customers and potential customers for key strategic proposals• Financial Business Case preparation (Profit, EBIT, A&S, Net Working Capital)• Contractual framework, agreement set-up and commercial negotiation• Talent attraction, resourcing, and selection for the new projects • Management of an international team of 15 FTEs based in West Europe• Sales targets definition and KPI • Ongoing new business model review and evolution

Monza, Lombardia, Italia

• Stakeholder Management (Internal and External)• Seizing new leads through Marketing and Communication activities• Visiting customers and potential customers for key strategic proposals• Financial Business Case preparation (Profit, EBIT, A&S, Net Working Capital)• Contractual framework, agreement set-up and commercial negotiation• Talent attraction, resourcing, and selection for the new projects • Management of an international team of 12 FTEs based in Italy and East Europe• Sales targets definition and KPI • Ongoing new business model review and evolution

Tübingen Area, Germany

Tool Management Services take care of the customer's tool lifecycle from Disposition to Recycling. With connected systems and digital integration, we support the sale, take care of the ramp-up and help with the daily business of Tool Management projects. So we create transparency and transfer transparency to sustainable cost reductions for our customers - beyond the cutting tool. Scalable from simple storage solution to complex projects with invoicing based on produced components: All processes will be tailor-made based on customer's demands.

Monza And Brianza Area, Italy

In charge of sales for the Italian market by developing and expanding the sales network promoting the Lamina Technologies brand and Private Label through distributors, dealers and OEM.

Agno (Switzerland)

• define jointly with the Sales Director and the Business Unit Manager the scenario and market strategies• acquire new clients different from the target company so far adopted• manage relations with customers directly and through agents• propose new business areas based on the emerging needs of the market• set and define the annual budget• ensure the constant monitoring of competition and the competitive positioning of the company• build a supply system that meets the expectations of the customer and the company• ensure a certain level of margin in the sales• ensure an efficient collaboration with other company departments involved (Marketing, Logistics, R & D)• attend exhibitions and events in my own areas

Guanzate (Co)

• Set sales target by product and by segment together with the HQ Marketing department.• Increase sales through direct customers and distributors.• To build and train a network of experts (roughly 10) within the company with the objective of raising their knowledge level to achieve best in class sales results, cross-selling and profitability, according to the company targets.• Pitch the new products to the sales force, customers and distributors and create the campaigns supporting the achievement of the sales objectives.• Contribute to the launch of the new product families designed in 2013, to be delivered to the market in 2014 and develop all related assets and materials.• Guard all relevant exhibitions and specific seminars (Aerospace, Oil & Gas, Power Generation, Medical and Automotive) to both present the company, its products, manage the network and create new connections and prospect clients.

Shanghai City, China

• Deliver on sales target by product, by country and by segment together with the A&P Marketing department.• Increases sales through to the direct customers and distributors.• To build a team of 12 expert sales people, with the objective to shape their knowledge, accountability and expertise with specific focus on their markets.• Deliver specific training for customers and distributors.• Recover instable and weak relationships with 5 international Key Accounts in China.• Build a new small production department in China (tools reconditioning) together with the HQ.

Norrkoping, Sweden

• Create and delivery top down from the Central Marketing Department to all markets of all the assets regarding the products of my responsibility: technical guides, decks, layout for brochures, concertina folders and leaflets, briefing for the creation of video assets and preparation of demo packages.• Create campaigns for different markets and follow up on the result.• Pitch all new products being launched in the EMEA region.• Education, training and coaching for all distributors in the EMEA region.• Create from scratch a database containing competitors information and all related market information.

Guanzate (Co)

• Set sales target by products.• Increases sales through direct customers and distributors.• Pitch the new products and contribute to create the dedicated campaigns.• Organize and deliver knowledge and training to the sales staff, to customers and distributors.• Work in partnership with the Head Quarter to improve the product’s features and range.• Guard all relevant exhibitions and specific seminars to both present the company, its products, manage the network and create new connections and prospect clients.• Technical and commercial support to all official distributors in Lombardia

Guanzate (Co)

• Design special cutting tools according to the customer’s request (CAD system Unigraphics Solution).• Development of customer’s projects with specific focus on special components.• Redesign and database conversion of all existing drawings made on paper.

Master In Marketing And Communication Management, Milan

Activities and Societies: Marketing (B2C,B2B, C2C), Comunication, Digital, Social Media Marketing and Comunication management

Master

Mechanical Engineering Graduation