Marco Gutierrez

Marco Gutierrez Email and Phone Number

Category Management | Marketing Strategy at RBI @ Restaurant Brands International
Marco Gutierrez's Location
Miami, Florida, United States, United States
Marco Gutierrez's Contact Details
About Marco Gutierrez

Marco Gutierrez is a Category Management | Marketing Strategy at RBI at Restaurant Brands International. He possess expertise in strategy, market research, leadership, marketing, management and 3 more skills.

Marco Gutierrez's Current Company Details
Restaurant Brands International

Restaurant Brands International

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Category Management | Marketing Strategy at RBI
Marco Gutierrez Work Experience Details
  • Restaurant Brands International
    Sr. Category Manager
    Restaurant Brands International Sep 2020 - Present
    Toronto, Ontario, Ca
    POPEYES: CHICKEN SANDWICH & INNOVATION
  • Zillow Group
    Product Marketing Manager
    Zillow Group Jun 2018 - Sep 2020
    Seattle, Washington, Us
    -Led strategy and marketing initiatives for development of Best of Zillow loyalty and rewards program inclusive of program design, value prop creation, and go-to-market strategy resulting in a 12 point Net Promoter Score increase in FY19-Responsible for setting strategic direction with internal stakeholders, briefing internal and external creative partners, and evaluating creative concepts and brand designs for the Best of Zillow loyalty and rewards program-Developed launch strategy and integrated marketing communication plan to support launch of Zillow 3D Home, exceeded 10k+ app downloads and 4% listing penetration goals in F19
  • General Mills
    Associate Brand Manager
    General Mills Aug 2017 - Jun 2018
    Minneapolis, Minnesota, Us
    GOLD MEDAL FLOUR & HOLISTIC MARGIN MANAGEMENT-Managed Gold Medal Flour P&L and day-to-day operations; inclusive of volume forecasting, management of cross-functional team/projects, product innovation, and product launch strategy; resulting in +8% volume growth year-over-year-Led Holistic Margin Management (HMM) efforts for Dry Baking business unit, managing cost-reduction projects resulting in $15MM+ in COGS savings and closing 4.8% profit gap-Created business case for alternative-grain specialty flour innovation, resulting in leadership team alignment to fast-track product launches - Gold Medal's first new product launch in over 5 years - and expecting $1.8MM in incremental revenue-Collaborated with Sales to re-engineer new product launch strategy and re-focus product mix by understanding customer's aisle growth priorities; achieving +23% core product volume growth during key season
  • General Mills
    Associate Brand Manager Intern
    General Mills May 2016 - Aug 2016
    Minneapolis, Minnesota, Us
    MEALS INNOVATION- Led development of 'Sweet Hot Snacks' innovation strategy – including a competitive analysis, opportunity identification, go-to-market strategy, and idea development with cross-functional teams- Spearheaded new product development and innovation efforts for Old El Paso brand, including ideation and selling product ideas to senior leadership, products are projected to contribute incremental revenue to Meals Operating Unit
  • Ceb
    Sr. Associate
    Ceb Mar 2013 - May 2015
    Arlington, Va, Us
    -Served as primary content expert to heads of marketing at multi-billion dollar organizations for general management issues and strategy. Projects include: Digital & Content Marketing, Content Management, Customer Experience, Branding, Social Media, & Strategic Marketing planning.-Diagnosed client issues and delivered insightful presentations, in virtual format and in-person meetings, highlighting CEB Marketing research that helps clients solve their challenges and provided them with value driving them to renew partnership with CEB.-Provided content support & delivered insights to clients by presenting research findings in the form of one-on-one conversations, webinars, on-site meetings, and member-wide conferences.-Worked closely with Account Management team to identify key service areas for clients and create a thorough service plan to map out support strategy for the year.-Coached new analysts and advisers on content training, time management, internal processes, and collaboration with cross-functional teams leading to better partnerships between advisory and sales teams.
  • Ceb
    Associate
    Ceb Sep 2011 - Feb 2013
    Arlington, Va, Us
    -Conducted client sales meetings and proposed product solutions arising from client issue diagnosis and diagnostic results.-Contributed to sales of over $600k, as the employee with the highest conversion rate (19%) in practice area (top 10% in SMB operating unit).-Evaluated prospective clients through: industry trend and financial statement analyses, and company profile assessments to identify potential improvement opportunities.-Supported SMB Sales Director with management of the sales portfolio of over 900 companies (cross-industry).
  • U.S. Department Of Energy (Doe)
    Marketing Intern
    U.S. Department Of Energy (Doe) Jun 2010 - Aug 2010
    Washington, Dc, Us
    - Implemented social media strategy for the new DOE Energy Blog.- Created marketing tools with inDesign for Congressional outreach to drive awareness of blog resulting in increased web traffic.
  • Bda
    Analyst Intern
    Bda Jun 2009 - Aug 2009
    -As part of the Carolina Entrepreneurship minor program, participated in an 8-week internship with a telecommunications consulting company and attended a 10-week Mandarin language program, with an emphasis on entrepreneurship practices in the East.-Conducted research for the largest Chinese telecommunications equipment provider on risks of expansion into North American market.

Marco Gutierrez Skills

Strategy Market Research Leadership Marketing Management Research Data Analysis Social Media Marketing

Marco Gutierrez Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Strategy And Marketing
  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Economics & Public Policy

Frequently Asked Questions about Marco Gutierrez

What company does Marco Gutierrez work for?

Marco Gutierrez works for Restaurant Brands International

What is Marco Gutierrez's role at the current company?

Marco Gutierrez's current role is Category Management | Marketing Strategy at RBI.

What is Marco Gutierrez's email address?

Marco Gutierrez's email address is ma****@****oup.com

What schools did Marco Gutierrez attend?

Marco Gutierrez attended University Of Michigan - Stephen M. Ross School Of Business, University Of North Carolina At Chapel Hill.

What skills is Marco Gutierrez known for?

Marco Gutierrez has skills like Strategy, Market Research, Leadership, Marketing, Management, Research, Data Analysis, Social Media Marketing.

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