Marco Gutierrez Email & Phone Number

Toronto, Ontario, Ca

POPEYES: CHICKEN SANDWICH & INNOVATION

Seattle, Washington, Us

-Led strategy and marketing initiatives for development of Best of Zillow loyalty and rewards program inclusive of program design, value prop creation, and go-to-market strategy resulting in a 12 point Net Promoter Score increase in FY19-Responsible for setting strategic direction with internal stakeholders, briefing internal and external creative partners, and evaluating creative concepts and brand designs for the Best of Zillow loyalty and rewards program-Developed launch strategy and integrated marketing communication plan to support launch of Zillow 3D Home, exceeded 10k+ app downloads and 4% listing penetration goals in F19

Minneapolis, Minnesota, Us

GOLD MEDAL FLOUR & HOLISTIC MARGIN MANAGEMENT-Managed Gold Medal Flour P&L and day-to-day operations; inclusive of volume forecasting, management of cross-functional team/projects, product innovation, and product launch strategy; resulting in +8% volume growth year-over-year-Led Holistic Margin Management (HMM) efforts for Dry Baking business unit, managing cost-reduction projects resulting in $15MM+ in COGS savings and closing 4.8% profit gap-Created business case for alternative-grain specialty flour innovation, resulting in leadership team alignment to fast-track product launches - Gold Medal's first new product launch in over 5 years - and expecting $1.8MM in incremental revenue-Collaborated with Sales to re-engineer new product launch strategy and re-focus product mix by understanding customer's aisle growth priorities; achieving +23% core product volume growth during key season

Minneapolis, Minnesota, Us

MEALS INNOVATION- Led development of 'Sweet Hot Snacks' innovation strategy – including a competitive analysis, opportunity identification, go-to-market strategy, and idea development with cross-functional teams- Spearheaded new product development and innovation efforts for Old El Paso brand, including ideation and selling product ideas to senior leadership, products are projected to contribute incremental revenue to Meals Operating Unit

Arlington, Va, Us

-Served as primary content expert to heads of marketing at multi-billion dollar organizations for general management issues and strategy. Projects include: Digital & Content Marketing, Content Management, Customer Experience, Branding, Social Media, & Strategic Marketing planning.-Diagnosed client issues and delivered insightful presentations, in virtual format and in-person meetings, highlighting CEB Marketing research that helps clients solve their challenges and provided them with value driving them to renew partnership with CEB.-Provided content support & delivered insights to clients by presenting research findings in the form of one-on-one conversations, webinars, on-site meetings, and member-wide conferences.-Worked closely with Account Management team to identify key service areas for clients and create a thorough service plan to map out support strategy for the year.-Coached new analysts and advisers on content training, time management, internal processes, and collaboration with cross-functional teams leading to better partnerships between advisory and sales teams.

Arlington, Va, Us

-Conducted client sales meetings and proposed product solutions arising from client issue diagnosis and diagnostic results.-Contributed to sales of over $600k, as the employee with the highest conversion rate (19%) in practice area (top 10% in SMB operating unit).-Evaluated prospective clients through: industry trend and financial statement analyses, and company profile assessments to identify potential improvement opportunities.-Supported SMB Sales Director with management of the sales portfolio of over 900 companies (cross-industry).

Washington, Dc, Us

- Implemented social media strategy for the new DOE Energy Blog.- Created marketing tools with inDesign for Congressional outreach to drive awareness of blog resulting in increased web traffic.

-As part of the Carolina Entrepreneurship minor program, participated in an 8-week internship with a telecommunications consulting company and attended a 10-week Mandarin language program, with an emphasis on entrepreneurship practices in the East.-Conducted research for the largest Chinese telecommunications equipment provider on risks of expansion into North American market.

Master Of Business Administration (Mba), Strategy And Marketing

Bachelor Of Arts (B.A.), Economics & Public Policy