Managing outdoor furniture products for a better future and a better living. Five brands each offering a unique take on external spaces from playgrounds to public realm – providing a full range of integrated solutions for outdoor areas - including street furniture, cycling infrastructure and play & sports equipment.Our brands are: Bailey Streetscene, Artform, Street Furniture Direct, AMV Playgrounds, Cyclepods.BSFG are part of CROWD (Creators of the outside world), innovative group of established companies involved in designing the public space, aiming to make a conscious contribution to the living environment of people. Our partner Companies are Velopa B.V, Cyclepods Ltd, Ziegler Metallbearbeitung, Ijslander B.V, Lumiguide B.V, and HITSA A/S.

• Oversees social media activities, including the rollout, content creation, maintenance and updates of SfS's website, LinkedIn, YouTube, Podcasts, Vodcasts and Google Business, engaging thousands of users each month• Develops and executes CPD training packages, involving ideation, creation, rollout and presentation delivery to external and internal stakeholders• Manages trade exhibitions and events, responsible for space design and media content production for events such as Clerkenwell Design Week, RIBA, CIBSE, ASFP, …• Is the primary point of contact for public relations activities, coordinating engagements with industry influencers like ASFP, FIRAS, BRE, NBS, WarringtonFire, Applus+. Actively participates in workshops and events, often as a speaker or sponsor• Implements and oversees NPS and HubSpot CRM programs to enhance customer relationships and streamline communication• Leads new product development initiatives, including market needs assessment, competitor analysis, product design and prototyping, laboratory testing, creation, editing and rollout of product marketing and technical literature, market launch and promotion through social media and customer-facing activities, whilst managing a team of R&D engineers in the process• Maintains and repositions the existing product portfolio, including product testing and reassessments. Conducts benchmarking and gap analysis to ensure product performance aligns with customer needs and expectations• Restructures and delivers product literature, creating a unique, brand-compliant, easy-to-maintain source of information• Prepares product presentations in the form of slide decks for delivery to clients, both potential, engaged and industry influencers• Establishes division-specific processes, procedures and associated documentation as part of the IMS• Owner of CE, UKCA, FIRAS audits, coordinating with various teams to collate relevant evidence, collaborates with the governance team for ISO 9001-related topics

• Owned 3 distinct product portfolios comprising products, services and SaaS offerings. Responsibilities: crafting communication strategies, developing marketing campaigns, overseeing rollout of comprehensive training packages promoting product awareness and sales• Collaborated with Global Product Marketing to set strategies. Conducted competitive benchmarking, played a key role in improving products and identifying new business opportunities to maintain competitiveness• Company's primary representative, engaging with influencers and participating in sector-specific trade exhibitions enhancing brand visibility and fostering key relationships• Spearheaded technical marketing initiatives: conferences, roadshows, press articles, case studies. Collaborated with logistics, brand and E-Biz departments to ensure product availability, predict stock needs, extend market reach and support the order intake process for seamless distribution• Defined appropriate pricing structure based on customer segmentation and loyalty, enhancing margins and optimising pricing strategies to align with market demands and profitability• Conducted 4 rigorous product tests, provided comprehensive training for 30 sales teams and developed on-demand online training packages tailored to specific needsAccomplishments:• Achieved outstanding net sales growth of +21% in 2019 and an impressive +34% in 2018 across product lines of fire protection, installation systems and facade systems, including software• Received prestigious accolades, including the 1st prize for the GB Best Product Manager in 2018, based on core values of support, availability, integrity and courage. Earned the 3rd team prize in recognition of the most impactful product innovation in an internal worldwide competition spanning 120 countries, highlighting ability to drive exceptional product development• Secured the esteemed 2018 Passive Fire Innovation of the Year Prize (Fire and Security Award, FIREX International)

• Executed an international development role, involving engagement with designers and contractors through the specification of value-added products and solutions. Facilitated training, CPD presentations and practical hands-on sessions to enhance product understanding and application.• Worked on Tier 1 projects, focusing on securing specifications sales conversion and providing crucial support to customers and specifiers to meet project requirements effectively.• Led training efforts by successfully instructing and mentoring 5 new team members and 6 sales divisions during new product launches. Effectively conveyed the value proposition of complex technical product lines, ensuring a deep understanding among the sales team.• Coordinated project timelines, resources and tasks to ensure efficient project execution, adherence to specifications and timely completion.• Collaborated with cross-functional teams, including designers, contractors and stakeholders, to facilitate the effective implementation of project plans and resolve technical challenges as they arose.Accomplishments:• Spearheaded a flagship project within the healthcare sector, resulting in the successful specification and sale of £350k worth of products, which not only contributed significantly to revenue growth but also solidified the organisation's presence within the healthcare industry.• Demonstrated exceptional account development skills by nurturing and expanding the Top 20 accounts in the area. The strategic effort led to the consistent specification and sale of £600k worth of products per calendar year, fostering long-term customer relationships and revenue stability.

• delivered EUR 700k per year (Net Sales) developing key accounts• flagship projects: EXPO2015, Protontherapy Centre, Isozaki Tower• developed Tier 1 projects securing on-top business (EUR 50k avg. per site)• defined scope and requirements of 3 product test extensions• 40+ team trainings deliveredBusiness developer for Fire Protection product line. Culture creator organizing demonstrations, seminars, and practical sessions. Represented the company with professional associations and at trade exhibitions (e.g. Forum Prevenzione Incendi). I rolled the Approved Contractors service out to customers and managed them.

• delivered EUR 800k per year (Net Sales) • flagship projects: 1MW Solar Park Venice, 1MW Solar Roof Treviso, 300kW Solar Park in the AlpsDirect sales force position in the Solar and M&E business, dealing with engineering firms, clients and installers. Proactive support and coaching of generalist account managers on closing deals of solar systems. Designer of solar installation systems (solar parks, flat and sloping roofs, aerodynamic).

• flagship projects: Algiers International Conference Centre, Renaissance Hotel Tlemcen, Sheraton OranArchitectural design of international projects at different stages from concept design to construction and handover. Preparation of supply specifications and BoQ. 3D models, rendering, photo compositions, signposting. Worked as team leader and as team member.

• active contributor in a team of 3 to the sales results and customer plaform growth of +20% in 2 yearsServed customers during the sales journey recommending goods (shoes, clothes, accessories - man, woman and baby), speaking Germand and English for more than 60% of the time. Weekly showcases preparation, cash transactions, cleaning.I continued working in this role until November 2010 from May to October 2 days a week.