As the E-Mobility Manager at BMW Brazil, I am at the forefront of leading our ambitious journey toward a fully electric, digital, and sustainable future. My role centers on driving the BMW Group Strategy in Brazil with a focus on elevating the efficiency of Battery Electric Vehicles (BEVs) to unprecedented levels, promoting a completely novel digital user experience, and advancing circularity through the innovative use of materials to significantly reduce our carbon footprint. Guided by three strategic pillars—Charging Infrastructure, Digitalization, and Sales Support—I am committed to implementing BMW Group's strategy to create a seamless and sustainable e-mobility ecosystem. My goal is to support BMW Group Brazil as a leader in premium e-mobility and to set a benchmark for the market and the Latin America region. I am passionate about redefining the future of transportation and making a lasting impact in the industry, driving forward the transformation to a more sustainable, electric, and connected world.

- Customer Relationship Management: Define strategy for the Latin America Region, revise current implementations, standardize processes for the different markets. Define new and revise current Customer Journey maps in the Region. Evaluate and Inform Effectiveness of Marketing Activities (e.g. Online generation and Events).- Sales Funnel Management: Provide to the Sales Teams with data and recommendations to follow-up with dealers and importers on lead generation, contact, offer and conversion to opportunities and retails and retention. Define next actions based on data provided information of the sales funnel; define, monitor, and report Regional KPI's; responsible for steering online sales conversion and reverse funnel management as well as informing performance of online tools.Achievements:- Implemented a standardized monthly report on all CRM activities for the Latin American region in the first 6 months in the position.- Assigned with the implementation of the Digitalization Project for Latin America, with a budget of > 1M EUR for the next 3 years.

- Develop sales and marketing strategies to increase brand awareness leading independent sales and promotional initiatives and key projects in Brazil through market research, brand evaluation, competitive review and customer analysis.- Prepare analytics and reports regarding monthly sales and marketing activities. - Create and follow-up with prospects and clients, research, identifying and sourcing for new business partners in the country for expansion to other South America countries. - Generate a pipeline of prospective customers through outbound calls and email marketing activities.- Create and develop strategic partnerships with Public sector, Education Associations, Cultural Institutions, and Private sector (Fashion, Art and Design, Private Educational Institutions and Agencies, such as: Faculdade de Belas Artes in São Paulo, Italian chambers of commerce, Grupo Iguatemi, and luxury brands such as Gucci, Chanel, Salvatore Ferragamo, Balenciaga, LVMH. - Support business partners with updated information on programs and admission requirements.Achievements: - In the first semester of the year I have helped to increase direct sales by 135%, I have established 6 new partnerships, and led 3 events 100% in Portuguese.

− Monitor BMW Group EVs multi-channel and help implement measures for all channels with regards to eMobility.− Support online sales of BMW Group EVs in close cooperation with Sales and Marketing departments.− Support in steering, target setting, consultancy and enabling of EV sales and eMobility projects.− Lead, coordinate and collaborate in BMW Group EVs and ACES topics: Product marketing, brand communications, event and corporate communications.− Support in sales planning activities in corporate sales, direct sales, and sales areas.− Support in network planning and network performance initiatives and activites for BMW Group EVs.− Lead and manage eMobility and ACES projects to enable BMW Group EV sales, like 360° Electric, charging infrastructure projects, autonomous driving, etc.− Long-term business development to increase BMW Group EV share in the Latin America Region.− Implement BMW Group xEV Strategy in: EV Charging Infrastructure, Sales Channels Development and Marketing and Product Activities.My achievements:− I led the successful implementation of a new digital sales channel for the new electric models (The iX3, The iX, and the i4) in Mexico, generating a revenue of USD 4.9 million for the dealership network. − I successfully implemented a Corporate Carsharing in our Brazil headquarters, using technology to improve BMW's fleet utilization and bringing the products closer to our employees.− I pioneered the project of renovating and connecting BMW's current charging infrastructure in Mexico to Internet, allowing for better monitoring and cost reduction.− Acted as liaison to help lead the Mexican and LATAM dealers to transition towars electrification.− Successfully presented and implemented 2 major business cases to look for new revenue streams through eMobility.

• Led the project "Playbook Prestige" to design a Marketing Playbook for the Prestige division, which allowed PRM to have a clear vision as to in which brands to invest, where, and with which clients.• Pioneered the implementation of Microsoft PowerBI in the Prestige division to analyze complex information. The project opened new doors for PRM to improve its decision-making processes through data analysis.

-Conduct research on the electric infrastructure of Costa Rica to support the Audi e-Tron strategy in the region, which led to Audi AG's approval of the commercialization of the e-Tron models in Costa Rica in the following years.- Developed (along with the Sales and General Managers) the market research and product strategy for the introduction of the new Q2 and Q5 models in 2017 in Costa Rica.- Managed the whole product portfolio, transformed the product quotes into very detailed and state-of the-art documents.- Perform monthly sales and competitors’ analyses and first studies on electric infrastructure in Central America.

• Implemented monthly reporting and statistics for the general and sales managements. providing insights into Audi's own sales compared to the competitors.• Improved the workflow and communication between Audi's customers and the after-sales department.• Audi's brand ambassador in several public events (like Chamber of Commerce. etc.)

Monitoring the company's bank accounts/balancesPersonal assistant to Mr Julian Burlage, president.

Participation in the elaboration of market researches for companies such as: AutoStar Vehículos S.A, Grupo Burlage Business & Investment Consulting, and Bavarian Motors de Costa Rica.Planning of the company's website project and web marketing for Grupo Burlage.Collaboration in several market researches for real estate projects.