Marco Bono Email & Phone Number

Milano, Lombardia, Italia

• Consumer segmentation to identify groups of common behaviors in digital service usage on which address specific marketing actions.• Credit Risk Models to ensure compliance with IFRS9 directives.• Propensity Model to identify the specific target of marketing actions.• B2B segmentation to evaluate potential new customers during the acquisition phase, to optimize marketing strategies and manage trade investments in materials and services.

Torino, Italia

• Decode the guidelines for the monthly reports requested by the ECB to the EU banks• Identification of the KPIs required by the regulator• development of a standardized data model containing detailed information on individual bank loans.

Torino, Italia

• Definition of user requirements necessary for risk management. • Development of a new data model for Structured Finance operations in Big Data Environment to ensure data governance and optimize Business Analytics. • Implementation of DQ control.

Londra, Regno Unito

• Planning and control of sales targets and order backlog• Extracting useful data to create reports and sales forecast• Coordinating and monitoring of promotional campaigns and new products launch • Management and control of merchandising actions and upselling/crossselling opportunities• preparing information materials regarding the evolution of product portfolio• Software: SPSS, R, Office

Milano, Italia

• Planning and control of sales targets and order backlog• Extracting useful data to create reports and sales forecast• Coordinating and monitoring of promotional campaigns and new products launch • Management and control of merchandising actions and upselling/crossselling opportunities• preparing information materials regarding the evolution of product portfolio• Software: SPSS, R, Office

Milano, Italia

• Design and management a panel of mobile internet users via smartphones• Quality control of the data recoded from the “spy” app installed• Setting a database to organize data collected• Data analysis to investigate the mobile consumer and the network quality• Design and drafting of survey questionnaires • Software: STATA, R, SPSS, SAS e pacchetto office

Padova, Italia

Laurea Magistrale In Scienze Statistiche, 102/110

Activities and Societies: During university I carried out various work activities: • in-store promoter • barista/waiter • staff assembly.

Laurea Triennale In Scienze Statistiche, 97/110

Activities and Societies: Durante gli anni universitari ho svolto diverse attività lavorative: • in-store promoter • barista/cameriere •.

International Exchange Program, Facultad De Matemàticas Y Estadìstica, Uab