As a Manager specializing in Brand Experience and Omnichannel, event location management, and tourist flows, I have been working for over twenty years in the consumer goods market, ten of which I spent as General Manager of two of the most iconic and representative locations in the Industrial Experiential Tourism market and the Events (MICE) sector, with full P&L responsibility.I am the creator of CASA MARTINI and its public offerings. Over the years, I have had the opportunity to build a team of 22 extraordinary people with targeted skills, together with whom I relaunched TERRAZZA MARTINI in Milan in its new guise, positioning it among the most sought-after event locations by top international brands.I have successfully developed and implemented Advocacy programs in line with Global Marketing guidelines, the retail area and B2C e-commerce, contributing to the growth of Brand Awareness as well as the consumers loyalty and key commercial partners.Complete my profile a solid foundation of financial skills and a penchant for managing complex operations, developed thanks to the privilege of participating in the BACARDI-MARTINI Group successful growth journey.