Marco Busnelli Email & Phone Number

Saronno, It

Implemented Projects :MANUFACTURING BUSINESSES-Company providing products and services of aircraft interior.•Support to the feasibility study of innovative solutions •Support to prepare the go to market plan of new products-Company manufacturing and marketing housewares and tools for household cleaning.•Global Market evaluation•Revision of internationalization strategy-Company injection molding of plastics for the production of technical articles for automotive .•Evaluating alternatives to the development of foreign markets by clusters.•Rating aggregate opportunities with complementary companies in the sector of plastic materials-Consortium which groups some fifty companies specialized in the production of scissors, shears, knives.•Analysis of the Mission Statement , revision of the governance rules , formalization of goals and measurement of their coverage• Mentoring sales staff to transfer marketing skills . • Introduction of Web Marketing tools .-Manufacture of locks for furniture and rolling shutters.•Developing of a new marketing organization•Designing and start up of Sales Force Application-Manufacture of electrics and electronics product and components for automotive sector •Due diligence of processes and technologies•Gaps’ evaluation and introduction of new MRPICT& TECHNOLOGIES-Manufacture and reseller of products, instruments and software for Bio banks.•Check-up of sales processes .•Design of a marketing plan•Overview on CRM applications in health sector-Company which designs communications solutions integrating high-tech products such as touch screens , holograms projectors , interactive floors , interactive shop windows , special speakers.•Revision of sale strategies•Design of sales organization •Identification of new sales channels-Company which develops solutions based on Dynamic Simulation Models•New offering definition •Organization of transfer webinars with resellers

in charge of organizing and delivering support to the local sales team in homogenous, consistent way throughout Europe. My aim was to free up sales from internal activities , speed up tasks , guarantee correct delivery of customer’s orders. Start up of a new virtual team (16 people) in FR,BE,NL,IT,SP,GR,IS. Review of communication processes between sales, enabling , and billing. Handling back office activities on Strategic Customers. Diffusion of remote working , cooperative working , team working methodologies2000 - 2001 : Sales Manager Italy Retail In charge of handling the transition of INTESA sales teams from domestic to global approach . My specific aim was to grow business in Multinational Companies .Involving and motivating my team on the new organisation’s strategy . Improving familiarity and team work with international functions. Inventing and implementing plans aimed to identify prospects , feed up the funnel. Innovating sales techniques.

sharing the management team’s responsibility for a successful start up of the new IBM/FIAT Joint Venture . Our aim was to set INTESA as industry leader in Italy in the VANS arena and reach a full economical, operational autonomy. My specific goal was to move our turnover share from captive customers to open market by expanding sales and revenue in new sectors and geographical areas.Activities : I coordinated sales teams (11 people) and agents according to the company’s strategy . I led the key bids. I worked out the Operation Sales Plans by area/products in order to support the company Yearly Operation Plan. I involved and supported the marketing to deliver events , tools and activities to support sales. I monitored the results to close gaps and issues .

1989 - 1991 Sytem Engineer Manager . Activities : I led system engineers ( 18 people) supporting the proposal, evaluation, design and implementation of high value, complex solutions and services 1985 - 1989 Sales Representative. 1980 - 1985 System Engineer. Activities : Presales support on presentation, customized demos. Solution design . Project management

Engineering, Informatic

Spec. Gestione Aziende Confiscate Alla Mafia

Progetto della ANBSC Agenzia Nazionale Beni Sequestrati e Confiscati sponsorizzato da Assolombarda e Federmanager e il supporto di SDA.

Diploma Maturità Scientifica