Marco Campagna Email & Phone Number

New York, Ny, Us

- Responsible Consumer (Lending, Charge, Proprietary, CoBrand), Small Business, Corporate Cards and B2B Products, driving product and capability innovation to support overall portfolio agenda. - Owner of the local product strategy and positioning, go to market strategy, value proposition and pricing, governance and regulatory practices, P&L management, and customer experience.- Responsible for Membership Rewards Loyalty Program.- Directly responsible for the management of >€15 million budget for benefits, services, experiences and lifestyle events dedicated to Premium customers.- Partner with internal local and international teams such as Products, Loyalty, Sales, Finance, Risk, Legal, Compliance and other stakeholders.

New York, Ny, Us

- Responsible for Proprietary Consumer Lending, Consumer Charge, Small Business, Corporate Cards and B2B Products, driving product and capability innovation to support overall portfolio agenda. - Owner of the local product strategy and positioning, go to market strategy, value proposition and pricing, governance and regulatory practices, P&L management, and customer experience.- Directly responsible for the management of >€15 million budget for benefits, services, experiences and lifestyle events dedicated to Premium customers.- Partner with internal local and international teams such as Products, Sales, Finance, Risk, Legal, Compliance and other stakeholders.

New York, Ny, Us

- Responsible for Consumer Charge and Lending Card Products, driving product and capability innovation to support overall portfolio agenda, with the help of a team of 8 product marketers. - Owner of the local product strategy and positioning, go to market strategy, value proposition and pricing, governance and regulatory practices, P&L management, and customer experience.- Relaunched Platinum and Centurion products, redefining target audience, enriching value proposition, reinventing the form factors (metal cards, wearable device, artistic collaborations), doubling premium portfolios in 3 years.- Lunched several initiatives in favor of the existing customers as response to COVID. - Directly responsible for the management of >€10 million budget for benefits, services experiences, and lifestyle events dedicated to Premium customers.- Partner with internal local and international teams such as Products, Sales, Finance, Risk, Legal, Compliance and other stakeholders.

New York, Ny, Us

- Responsible for all Consumer Proprietary Charge Cards, driving product and capability innovation to support overall portfolio agenda, with the help of a team of 4 product marketers. - Owner of the local product strategy and positioning, go to market strategy, value proposition and pricing, governance and regulatory practices, P&L management, and customer experience.- Relaunched Gold product, enriching value proposition, delivering >25% customers growth YoY.- Directly responsible for the management of >€10 million budget for benefits, services experiences and lifestyle events dedicated to Premium customers.- Partner with internal local and international teams such as Products, Sales, Finance, Risk, Legal, Compliance and other stakeholders.

New York, Ny, Us

- Key member of the Country Manager office, in charge of all day by day activities linked with internal, external, and international stakeholders. - Directly responsible for the rhythm of the business with a continual awareness of critical issues, business results and decision making. - In charge of the strategic and organizational planning, country leadership team meetings, business reviews, financials reviews and forecasting activities.- Managed the creation and delivery of Power Point presentations for internal and external use.

New York, Ny, Us

- Designed and created monthly reports to analyze results, work on rolling forecast and prepare risks and opportunities analyses for consumer and travel line of business. - Handled cost and benefit analysis for multiple marketing campaign projects and product launches or refreshes. - Directly managed all the analysis and negotiations related to the company bargaining agreement, bringing relevant savings for the company.

New York, Ny, Us

- Directly responsible for the online cross-sell and offer platform to serve targeted content to already card members and increase their value for the company.- Contributed to strategies regarding website functionality and conversion levers critical to boost the acquisition of new customers.

Mantova, Lombardia, It

Mentorship for selected startups during the Startup Builder, an online incubation program that helps validate your idea, launch it and make it grow.

Company co-founder and directly responsible for the overall website strategy, marketplace strategy, online marketing activities, customer experience, analytics and revenue growth.

Tokyo, Jp

Data mining activity for a research project about the user’s Quality of Experience for internet services: creation of a web-interface for a survey and final analysis of the survey results.

Master Of Science - Ms, Management, Economics And Industrial Engineering

Master Of Science (Msc), International Business Administration

Bachelor Of Science - Bs, Production And Industrial Engineering

Competence Lab

Smart Learning Executive Program

Digital Marketing Academy