I am the creator and host of "Storia d'Italia", one of the top 50 podcasts in Italy, with more than 3 million downloads and a very active community on Facebook, Instagram and Twitter (+80K). In 2020 Storia d'Italia has won one of the most prestigious prizes in the podcasting world: it has been named "best non-English podcast" at the Discover Pods Awards. Storia d'Italia was voted as one of the top emerging podcasts of 2019 during the "Festival del podcasting", a yearly festival in Italy. The podcast covers the history of Italy, in italian, and is followed all over the world, with about 30% of listeners coming from outside Italy.I have also written two books and published two seasons of a podcast for Storytel, a major podcast publisher.

Contribute in marketing management of Large Turf and industrial irrigation business in Europe, Middle East, and Africa, such as developing strategies and plans to reach desired customer segment. Support all international regions, including Latin America, APAC, and Australia by overseeing marketing planning, product development, and brand management. Accountable for profit and loss, driving revenue, and managing all expenses. Co-ordinate key customer relationship management to manage company's interaction with current/ potential customers. Plan and arrange successful events, trainings, and conferences. Devise digital marketing strategy for managing all of digital touchpoints. Streamline all operations during integration of Perrot Company with Toro business.Key Accomplishments:  Supervised sales and marketing professional’s team to formulate new operative plan for integrating three brands in irrigation into one by adopting innovative methods.  Led team in carrying out complicated tasks and presented project to top management staff for final approval. Promoted Toro brand through social networks, digital advertising strategy, website optimisation, and digital trade marketing support materials to boost revenue. Launched the Social Media presence of the Perrot brand, with great success of followers and interactions Received Toro Circle of excellence award, due to excellent performance and hard work.

Proposed and evaluated investments and acquisitions. Built partnership with OEM (Original Equipment Manufacturer) to integrate their product in Golf Irrigation system. Directed entire B2B direct marketing operations targeting the top and most influential golf courses. Obtained product feedback and improved product according to customer’s suggestions.Key Accomplishments:  Achieved rate from 40% to 80% in project business (50% of sales) and growth from 4 to 8M USD, resulting in turning unprofitable business to most profitable one of the division. Cultivated relations with distributors for meeting partners’ goals, improving network, and growing business. Supported sales negotiation process and engaged in product planning and development for EMEA region engineering teams in Germany and USA.

Designed product pricing and positioning strategies across Europe of Sony’s offer of after-sale premium services. Defined product prices and position in consumers’ minds. Administered budget and forecasted achievement across entire product line. Generated marketing plan aligned with core business growth strategies to advertise and promote company's products. Identified new business opportunities to increase sales, grow market share, and take company to new markets. Monitored marketing actions across main EU markets and marketing management of Sony Premium Services.Key Accomplishments:  Created new "warranty box" to sell in store, accounting for 30-40% of sales the following year. Streamlined the processes to deliver excellent services, resulting saving cost up to 5%.

Managed numerous customers and reported directly to sales director regarding all issues, as a member of sales team. Controlled yearly budget, tactfully negotiated contract, and implemented key account plan with each client. Oversaw all aspects of sales activities, including negotiation, promotions, pricing definition, sales incentives, and trainings.Key Accomplishments:  Transformed main client from secondary to main pillars of sales organisation in Sony Italy, which led to generate income from 8M to 13M EUR and greatly enhanced profile in company.

Senior Product Manager for the Home Video and Audio business- Reports: 1 Junior Product Manager - Management of three product lines: Home Video, Home Theatre and System Components. - Responsibility within SONY Italia for the launch of the Blu-ray Disc format- SONY member in the Blu-ray Disc association, heading a team of representatives from the main companies in the consumer electronics and home entertainment sectors- Strategic marketing: budget, forecast, product selection, pricing and media/promo plan;- Communication: creation of the media plan (above and below the line)- Trade marketing: TM plan and development of all in-store materials. New pallet concept invented for HV products- Co-marketing and Promotions: implementation of the first bundles hardware/software for the Blu-ray format in Italy

Hot Wheels Brand Manager- Brand Manager for Hot Wheels – the second largest brand in Mattel- Management of all the tools of the marketing mix (budget, forecast, media plan, promotion plan)- Development of several localized products together with the promotional and media plan to support their launch

Assistant Brand Manager for the Bionicle and Knights Kingdom product lines- Management – together with the Brand Manager - of the three main product lines of LEGO in Italy (BIONICLE, Knights’ Kingdom, and DUPLO)- Development of the 2005 marketing plan- Development of the consumer marketing materials and Italian TV communication plan- Responsibility for the negotiations and implementation of promotions and co-marketing