Marco Carraro Email & Phone Number

Montebelluna, It

In charge of the marketing development project for core multibrand clients:-Developing marketing plan/Joint business planning for the core key accounts ww, optimizing coop initiatives and the alignment between sales and marketing objectives-Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking -Leading and implementing channel specific marketing activities and plans for core clients -Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with sales teams -Leading activation programs with key accounts to improve brand visibility

Within the merchandising department, I am in charge of the demand planning, the allocation and the budget of seasonal POP materials and carryover visual tools for 800+ mono brand shops worldwide (both DOS and NO DOS). Monitoring marketing, procurement and logistics activities from the brief to the delivery. Relating with field staff in order to keep the actual assortment of tools provided to the shops aligned with their planned use.

Belonging to retail department, in charge of planning the demand, the assignments and the budget of seasonal POP materials for 800+ mono brand shops, considering specific needs both by market and by shop clusterization.

Supporting and coordinating selection, planning and ordering activities for the supplying of the retail chain point of sales (both directly operated and franchising).Advanced use of BI and retail planning tools such as TXT retail.

Sales and promotion activities for several brands. Awarded among the best 15 Italian sellers for the Philips HI-FI 2012 winter campaign.Awarded among the best 5 Italian sellers for the Nokia Lumia 2013 winter campaign.

Within the finance department, reporting, budgeting and monitoring activities.

After-sales relations with customers and distributors, data entry, orders monitoring, sample items management and reporting activities.

Executive Mba, Strategic Leadership

Master’S Degree, Economics And Business Administration, 104/110

Master’s degree in Economics and Business Administration (Economia e Gestione delle Aziende).

Bachelor'S Degree, Economics And Management

Bachelor’s degree in Economics and Management

Education record