Marco Cataño Email & Phone Number

Mexico City, Mexico

Mexico

Sales- Sales & Sourcing Strategy Definition.- Define and implement the distribution strategy for the territory.- Work with Senior Management to determine business objectives.- Initiate and close complex distribution deals covering aspects such as legal, financial, marketing & communication components.- Responsible for all sales processes and executions (Salesforce, Contract renewals, signatures, etc.)- Foster high-level relationships in the local industry to build brand equity and achieve sales objectives.- Ensure client portfolio renewal.- Apply solid analytical business skills.Team Management- Hire, assess, and provide day-to-day support to team members.- Manage the team objectives and ensure objectives full execution.- Ensure cross-functional team collaboration.- Manage all HR-related topics.

Mexico City Area, Mexico

Peregrinos is a creative agency designed to fulfill the need of historical records in the Mexican music industry, by generating commercial products with a solid artistic foundation.Current projects:LIROS LIROS is a celebration of the most iconic rock guitarists in Mexico, as well as those who have Mexican heritage and built their music careers in the United States. Through a series of experiences that include a photo exhibition, multimedia installations, live music, and an art book, music fans will establish a deep connection with rock Made in Mexico. By presenting a wide array of guitarists, even recognizing them as “guitar heroes," the project aims to inspire new generations of musicians who normally look to other countries in search of role models.Responsibilities: - Project creator In collaboration with renowned photographer Carlos Alvarez Montero.- Executive producer: Main contact with talent. Coordinated 77 photo sessions in various locations in Mexico and the United States.Regreso a GreenpointFeature-length documentary that uncovers the story behind a shelved album by one of Mexico's most influential rock bands.Responsibilities: - Project creator In collaboration with renowned photographer Carlos Alvarez Montero.- Producer / Executive producer.

Mexico City Area, Mexico

Responsible for reinforcing and expanding Altafonte’s operations in the Mexican market.- Accomplished outstanding results by tripling revenue and increasing client base 600% in 12 months, increasing up to +1000% in the following years.- Successfully established Altafonte as a household name in a highly competitive market.- Hands-on involvement in supply chain operations by liaising with internal company personnel and digital business partners (Spotify, Apple Music, Deezer, Claro Musica).- Maintained and developed high levels of communication and transparency with clients.- Worked side by side with clients and digital business partners on planning and implementation of integrated digital marketing strategies.- Managed membership and day-to-day relationship with local performance rights organizations (SACM, AMPROFON, EMMAC, SOMEXFON, EMMAC-SACM).- Organized annual corporate event for clientele and potential clients.- Team member selection and management.

Mexico City Area, Mexico

Accountable as the principal liaison in Mexico between the different product divisions at Gibson Brands and celebrity contacts, for the purpose of managing high profile affiliations with the organization. Achievements:- Established Entertainment Relations operations in Mexico. - Worked directly with well known local artists including: Café Tacvba, Camila, Zoé, Molotov, Jesse & Joy, Ha*Ash, Pepe Aguilar, and Natalia Lafourcade, to name a few. Worked with high profile international artists such as Katy Perry, Slash, Kings of Leon, Guns ‘N Roses, The Jonas Brothers, Thirty Seconds to Mars and Interpol, among others.- Marketing six product lines and interfacing directly with all Gibson Brands divisions on several levels.- Maintained lucrative branding relationships with TV networks, film industry, music producers, record labels, artists, actors and advertising agencies.- Developed strategic alliances between Gibson Brands and high profile corporations such as OCESA, Apple, Google, Coca Cola, Cerveceria Cuauhtémoc-Moctezuma Heineken, Grupo Modelo, Motorola and Cinepolis to name a few.- Organized and produced the 'Gibson Through the Lens' and 'Gibson GuitarTown Mexico City' art exhibtions in conjuntion with local government.-- Established and maintained Gibson Brands Mexico's social media channels which ranked on the top position above every other Entertainment Relations office.

Veracruz Area, Mexico

- Created and Developed Business Idea and Concept which gained high praise from clients and local media alike.- Managed Public Relations, VIP Client Relations and Organized Special Events.- Negotiated Advertising and Publicity with local media.- Managed Administration and Business Operation.- Music prgramming.

- Responsible for over 25 album releases, 5 of which were certified platinum and 4 gold (locally and overseas).- Signed new talent which eventually became gold selling artists.- Saved considerable financial resources to the Company by negotiating product placement with top brands from different products such as: furniture (Thomasville, Roche Bobois), fashion (Gucci, Energie) Recording Studio Equipment (Vari Internacional, Genelec, Pro Tools).- Developed Marketing and Promotional Strategy conjunctly with General Management and Marketing.- Projects and Artists: Cafe Tacuba MTV Unplugged (CD+DVD), La Ley Historias e Histeria (CD+DVD), Benny Asi, 7 Dias OST, Yahir Otra Historia de Amor y No te Apartes de Mi, El Tri 35 anos (live) y MTV Unplugged (CD+DVD), Jannette Chao Marea Alta y Luciernagas (con Sergio Vallin) and others.

Mexico City Area, Mexico

- Accomplished outstanding year end performance on top selling album lists nationwide: 8 out of 10 best selling albums (Mix up & Amprofon lists) 4 of which I directly managed.- Consolidated Columbia Records as an Artistic and Quality Oriented Record Label.- Projects and Artists: Alejandro Fernandez En vivo en Bellas Artes (live), OV7 Punto, Victor Garcia Victor Garcia, Elefante Lo que andabamos buscando, Pandora En Carne Viva, Bermudas Bermudas, LIK LIK, Leonardo de Lozanne Turistas, T’de Tila T’de Tila, Vivan los Ninos! OST (CD+DVD) and others.

Miami/Fort Lauderdale Area

- Worked as Freelance Producer for BMG & Warner Music.- A&R Coordination & Logistic for projects in Mexico, Miami & NY.- Associate producer for Jannette Chao (signed by Warner Music, Mexico), Alejandra Guzman. Album: “Algo Natural”. Label: RCA Records, Mexico.

Mexico City Area, Mexico

Highlights- Negotiated the participation of 15 artists from different record labels for the album “Un Tributo (tribute to Jose Jose)” Lead and coordinated logistics of recording sessions in Mex, LA, NYC and BsAs. This album reached gold and platinum status in Mexico and other Latin American countries. - Coordinated recording sessions with producers Oscar Lopez and Juan Carlos Calderon for the double album “... y sigue siendo El Rey (tribute to Jose Alfredo Jimenez)” Responsible of logistics and recording sessions for such artists like Placido Domingo, Julio Iglesias, Vicente Fernandez and more.- Coordinated and organized 25 people including musicians and staff, for a three day live recording on location in Cancun, Mexico for the album “Alejandra Guzman- LAGUZMAN (Live)” Day-to-day coordination with Televisa/Sky Network for Pay Per View broadcast.- Projects and Artists: Maldita Vecindad y los hijos del 5º patio- Mostros, Fobia- Fobia On Ice, La Lupita- Caramelo Macizo, Leonardo de Lozanne- Series de Ficcion , Jumbo- Restaurant, Tierra Cero- Volveras a Sentir, Pastilla- Vox Electra, and more.

Mexico City Area, Mexico

- Assisted A&R Director. Responsible for day-to-day screening of every process involved in the A&R department, from scouting, studio bookings, photo shootings and artwork design coordination, to preparation and maintenance of production budgets local and foreign, scheduling, traveling arrangements and coordinating meetings.

Selling Skills And Sales Operations

Selling Skills And Sales Operations

Bachelor'S Degree, Marketing