Marco Cella Email & Phone Number

Schaffhausen, Switzerland

Georg Fischer is an industry leader within the field of piping, casting and machining solutions. ● Analyzing long term opportunities for GF -producing 4 to 6 market reports per year. E.G. Micro Algae production, Vertical Farming, Lithium Batteries, Lithium extraction, Floating Windmills, Carbon Capture and more.● Managing and organizing our innovation funnel: assignment of priority, emerging technologies review● Exploration of new business models to increase possible revenue… Show more Georg Fischer is an industry leader within the field of piping, casting and machining solutions. ● Analyzing long term opportunities for GF -producing 4 to 6 market reports per year. E.G. Micro Algae production, Vertical Farming, Lithium Batteries, Lithium extraction, Floating Windmills, Carbon Capture and more.● Managing and organizing our innovation funnel: assignment of priority, emerging technologies review● Exploration of new business models to increase possible revenue streams Show less

Copenhagen, Capital Region, Denmark

TDC Group is the largest Telecommunications firm in Denmark. Through the Nuuday brand, it provides customers with mobile connectivity, broadband and TV services. ● Executing all (50+) customer retention campaigns through IBM Campaign: email and SMS channels ● Coordinating data requests between 3 marketing teams and the business intelligence unit● Advancing the 2030 sustainability agenda through climate workshops and the development of practical solutions for waste reduction in… Show more TDC Group is the largest Telecommunications firm in Denmark. Through the Nuuday brand, it provides customers with mobile connectivity, broadband and TV services. ● Executing all (50+) customer retention campaigns through IBM Campaign: email and SMS channels ● Coordinating data requests between 3 marketing teams and the business intelligence unit● Advancing the 2030 sustainability agenda through climate workshops and the development of practical solutions for waste reduction in the canteen. Show less

Copenhagen Area, Capital Region, Denmark

ONE Marketing is a Nordic consulting agency, specialized in marketing automation.● Development of micro segmentation strategies for DR Koncert-huset, through the IBM Watson and Portrait Dialogue platforms, lifting ticket sales 40% ● Execution of high volume retention campaigns for Viaplay : the largest entertainment group in the Nordics. High focus on "In product communication" by setting up notifications and overlays within the Viaplay app. Handling monthly send-outs volumes… Show more ONE Marketing is a Nordic consulting agency, specialized in marketing automation.● Development of micro segmentation strategies for DR Koncert-huset, through the IBM Watson and Portrait Dialogue platforms, lifting ticket sales 40% ● Execution of high volume retention campaigns for Viaplay : the largest entertainment group in the Nordics. High focus on "In product communication" by setting up notifications and overlays within the Viaplay app. Handling monthly send-outs volumes >2 million● Development of reporting dashboards in Qlik, to monitor client campaign’s performance. Uncovering insights on Call To Action variations, link placement, and keyword use. Show less

Copenhagen Area, Capital Region, Denmark

Pierre Fabre is a top of the class player in Dermo-cosmetics, pharma and healthcare.● Creation of sales reporting dashboards for senior management, and HQ stakeholders in France. Tracking current sales vs budget, estimating future demand and growth potential. ● Retail sales prices modelling through Excel, leading to a 12% increase of A-Derma gross margin. The pricing structure of the top selling products was changed from having a price premium on quantity to having a premium… Show more Pierre Fabre is a top of the class player in Dermo-cosmetics, pharma and healthcare.● Creation of sales reporting dashboards for senior management, and HQ stakeholders in France. Tracking current sales vs budget, estimating future demand and growth potential. ● Retail sales prices modelling through Excel, leading to a 12% increase of A-Derma gross margin. The pricing structure of the top selling products was changed from having a price premium on quantity to having a premium for product excellence. ● Providing internal IT support for users in the Nordic region. Responsible for all hardware and software requests, taking control of the entire process from purchase to the set up for the final user. Show less

Copenhagen Area, Denmark

Industry: Online ticketing services, event management, digital outreach● Growing the Italian market from the foundations, to over DKK 1.7M in revenue ● Localizing ad hoc marketing campaigns: over 50 landing pages set up● Assisting the market manager with localization and optimization of AdWord campaigns ● Weekly reporting on actual sales, conversions and state of the sales funnel

Master Of Science (Msc), Management Of Innovation (Mib), 9.1/12

Activities and Societies: Member of the "International Student Ambassadors": helping international students familiarize with their new.

Graduate Exchange Program, Sustainability & Business, 4.1/4.3

6 month - Graduate Exchange program in Seoul, South Korea. Courses Taken: ● International Business (A) ● Financial Management (A-) ●.

Bachelor Of Science (Bsc), Finance & Economics, 102/110

Activities and Societies: Dispense Bocconi: Student network tasked with sharing information with freshman students. Insider Trading.

Exchange Program, Sustainability & Finance, 4.12/4.3

Undergraduate exchange program in Montréal, Canada ● Sustainable Development (A+) ● Organizational Behaviour (A+) ● Marketing (A) ●.

International Economics, A

A two month summer school course focusing on the opportunities of international expansion ● Theoretical and practical casework.