Marco Censi Email & Phone Number

Fabriano, Marche, Italia

The position for the total “Cooker Hood” category reports to the Chief Marketing OfficerAnalysis of market trends, insights, competition and benchmarks, development of product roadmaps and guidance on the innovation path. Definition of product specifications, drafting of business cases and creation of value propositions. Life cycle control and rationalization of products.

Fabriano, Marche, Italia

The position reports to the Category and Program Management Director, for the “Built-in” category· Skills: Cross-functional team management, leadership, problem solving, project management, time management.Results: Completion and renewal of the entire Built-In Category started in 2013.Unit: -22.5% (from 1.8Ml to 1.4Ml); NS€ +9.4% (from 68Ml to 74Ml); PM€ +134.4% (from 6.6Ml to 17.1Ml); PM% (from 9.8% to 23%); complexity reduction -66% of product families (from 67 to 29).

Fabriano, Marche, Italia

· Skills: Analysis and interpretation of market data, Gap Analysis, Benchmark, Positioning, result orientation.· Results: New product platforms (for own brands and for OEMs). Launch of the first Nikola Tesla induction extractor and new Vertical hoods which in just two years have led Elica to be the leader in EU21 in this category. Units: +166% NS€ +72%, PM +83%. Start of renewal of the Built-in range. Great know-how acquired in the built-in thanks at the interviews done with the main… Show more · Skills: Analysis and interpretation of market data, Gap Analysis, Benchmark, Positioning, result orientation.· Results: New product platforms (for own brands and for OEMs). Launch of the first Nikola Tesla induction extractor and new Vertical hoods which in just two years have led Elica to be the leader in EU21 in this category. Units: +166% NS€ +72%, PM +83%. Start of renewal of the Built-in range. Great know-how acquired in the built-in thanks at the interviews done with the main European kitchen producers. Show less

The position reports hierarchically to the Marketing Director.· Skills: Product life cycle, Technical, Organizational, Analytical, Communication, Leadership.. Results: Standardization, reduction of codes and costs, implementation of the Elica India range, Birth of the first product platform with the VRP method (Variety redaction program).The main mission of the position is to the definition and development of the global product range for our oems and own brands, providing a product… Show more The position reports hierarchically to the Marketing Director.· Skills: Product life cycle, Technical, Organizational, Analytical, Communication, Leadership.. Results: Standardization, reduction of codes and costs, implementation of the Elica India range, Birth of the first product platform with the VRP method (Variety redaction program).The main mission of the position is to the definition and development of the global product range for our oems and own brands, providing a product guide line, according to the market analysis and competitor benchmarks, research and introduce new solutions, delimit the perimeter of the costs, the prices and the development time with all the functions of the company. Show less

Fabriano, Marche, Italia

· Skills: Customer oriented, results oriented, spirit of initiative, leadership. Teamwork, Negotiation.· Results: in 2008, thanks to a global offer from one of big our clients, I not only maintained the current business but acquired a further extra business equal to 30% of the turnover (Performed, based on the experience acquired, all the feasibility technical and economic of the additional business products).

The position reports hierarchically to the Marketing Director.· Skills: Innovation, Technical and economic expertise of the product, Problem solving, Teamwork· Results: from the conception to the launch of successful products from both our main OEMs and transversal products which still represent the Company's core business todayThe responsibility of the position is define the variety of products of the clients such as OEMs, among them Whirlpool, Indesit and so on following all the… Show more The position reports hierarchically to the Marketing Director.· Skills: Innovation, Technical and economic expertise of the product, Problem solving, Teamwork· Results: from the conception to the launch of successful products from both our main OEMs and transversal products which still represent the Company's core business todayThe responsibility of the position is define the variety of products of the clients such as OEMs, among them Whirlpool, Indesit and so on following all the steps from the idea to production, managing all the costs, timing and selling price targets. Furthermore, the company assigned to me the responsibility of strategic projects. Show less

Fabriano, Marche, Italia

· Skills: listening, coordination, leadership, problem solving, time to marketThe objective of the position is to increase the relationship with the Company's main customer, understand their needs in real time and reduce response times.