Responsible for understanding Company sales strategies and translating and declining them in digital strategies for eRetail, CRM communications and digital performance marketing with the aimof increasing sales, acquiring a loyal customer base and improving the multichannel strategy. Main tasks: - Definition of the Company's multichannel strategy as a completion to the TV channel which drivesales;- Definition and monitoring of the goals of the department and its action plans; - Developing the multichannel design and content, coordinating the dedicated team (copywriting, photography, navigation design, etc); - Managing a marketing strategy and budget to drive sales both through acquisition and retention keeping efficiency- Monitoring of projects’ deadlines, guaranteeing net sales results; - Planning and monitoring the department/function costs; - Support the Company in improving the brand awareness and the image on Web and mobile saleschannels; - Defining, in collaboration with my direct reports and IT Department of change requests to improve the site's usability and efficiency of the checkout process; - Interface with IT E-commerce for the maintenance and the development of web and mobile platforms for satisfying sales strategy requirements; - Management of the relationship with outsourcers who are entrusted for part of the activities ofthe online store; - Continuous relationships with Merchandising, and TV Production departments.

In charge of E-Commerce Sales for all the Apparel/Fashion Brand portfolio:- United Colors of Benetton- Sisley- UndercolorsMain Achievements:- 3X e-commerce sales - Setup of the Marketing Campaign (Email, Adwords, etc)- E-commerce expansion to USA and Russia

E-commerce • Analyze sales and site performance regularly and make recommendations to improve performance. • Ongoing analysis of classification and key item sales, site traffic and conversion analysis, and recapping of specific site programming efforts • Perform cost/benefit analysis for all site development projects. • Maintain close contact with brand managers, merchandising and sales groups for new product launch and product promotion plans. • Review existing site applications and recommend new methods of engaging users in interactive programs that provide useful product information, support brand’s selling strategies, and ultimately seek to increase online sales, repeat usership and consumer database. • Plan and create Web opportunities with emphasis on merchandising and increasing sales, average order value, and up-sell. Online Marketing • Responsible for strategizing, creating and executing (with agencies) performance-driven online marketing programs to generate sales, create buzz, and drive engagement with consumers. • Gain deep understanding of brand positioning, key objectives and overall strategies to develop successful online marketing programs. • Key strategic focus includes: Search Marketing, SEO, Email Marketing, Social networking / viral marketing programs, affiliate marketing, retargeting programs, email retargeting, marketplaces, etc. • Keeps pace with emerging online marketing trends and opportunities to increase effectiveness of marketing and promotional programs Revenue performance:• +35% YoY 2012 • +25% YoY 2011 • +40% YoY 2010

• Planning, developing, directing the marketing efforts for the AceaElectrabel Offers/Products • Budget management, forecasting and P&L responsibility • International collaboration with Electrabel European Companies to analyse and adopt the best marketing practices• Supporting the Strategic Marketing Division in bringing new offers/products • Enhance website with new ideas/pages/modules to meet business goals, or solve uncovered usability issues • Marketing and E-sales of a green energy product and a fix price product • Manage Web Campaigns• Implement above the line and below the line advertising

• Responsibilities include the developing of new products for Web and Mobile• Try to put "best practices" into strategic marketing programs to develop incremental revenuesSome achievements: +40% mobile revenue growth in 2003 vs 2001 in partnership with Tim, Vodafone, and other top Italian TLC companies. Partnership negotiations with international