Marco Cilenti Email & Phone Number

Ilkley, England, United Kingdom

Low ABV Modern Style Session Beerswww.tworocks.beer

Ilkley, West Yorkshire, United Kingdom

Ilkley

RESPONSIBILITIES• Supporting a Wholesale National Account team and managing a territory of 30 wholesale depots across the Booker, Bestway, Landmark and Todays estates.• Driving local distribution through local deal agreements and targeted retail club activities whilst maintaining high depot quality compliance.• Supporting a convenience National Accounts team by working with key Multi-Site-Retailers to grow distribution through Molson Coors 60 Second Shop category program.• Identifying in-store opportunity to drive category growth through category and data led partnership.• Use strong commercial skills to build data-led case studies to feed back to Molson Coors National Accounts and senior management teams.ACHIEVEMENTS• 100% of KPIS achieved in full across all targeted pillars:- 362 New distribution points through MSR and retail club activities: V Target 310 – 116.77%- 96.4% depot compliance V Target 90% measured on Molson Coors commercial excellence pillars of Product, Price, Promotion, Placement and Quality. +6.4%• Awarded responsibility of data and category champion in the field supporting Molson Coors 60Second Shop program across a team of 55 Field sales employees. https://www.60secondshop.co.uk/en/home• Collaborated with National Accounts team to record several large MSR wins including a 74 site roll out of Coors Light 4x500ml to Nisa retailer J&J Wilson.

Preston, United Kingdom

RESPONSIBILITIES To create the brand’s ongoing European sales strategy. Introduce private label business through retail, outdoors events, workwear and military / tactical markets.ACHIEVEMENTS Reduced product range by 25% and shifted focus from entry‐level price point lines to high value specialist lines. Doubled UK retail doors by opening 15 new accounts. (Value £35,000) Raised significant private label orders. 3,700 units confirmed.  Led discussions with owners and investment team on brand repositioning and bold new marketing plan

Manchester

RESPONSIBILITIES Created a pricing and distribution strategy for Europe to include outdoors, fitness and military markets.• Recruit, and manage network of European sales agents and distributors to cover each country and market.• Increase market share by converting competitor’s stockists to Dexshell.ACHIEVEMENTS• Immediately Increased RRP by 15% to bring brand in line with closest competitor.• Created retailer and distributor database covering the whole of Europe and appointed distribution partners in Belgium, France, Portugal, Norway, Iceland, Denmark, Greece and the Baltics.• Sold direct into The Netherlands and opened twelve new retail accounts(Value (€55,000)• Won a prestigious contract for the Hungarian military sock, Initial order of 5,000 units (Value €94,750)

Manchester, United Kingdom

- New business role sourcing UK and international accounts across Bellfield and D-Struct.- Generated £250,000 new business turnover from Dec-April- Created successful Flash sale network across EMEA and USA to reduce past season overstocks via monthly campaigns.

Manchester, United Kingdom

RESPONSIBILITIES• Work with a product range of over 12,000 fast-fashion SKU’s to drive business through existing accounts.• Managing UK and European Key accounts including Tesco, JD Sports, Very.co.uk, ASOS• Hit demanding monthly sales target on turnover and profit margin.• Hit target on monthly warehouse stock cover and to ensure high volumes of stock were moving at all times.• Quarterly sales forecasting to show continued growth throughout the year.• Work with high street retailers and brands to create private label ranges.• Frequent travel to Europe to meet with European key accounts.• Build strong working relationships with customers.ACHIEVEMENTS• Increased personal turnover from £900,000 to over £6M in three years:‐ Year one £900,000 ‐ £2.3M (+155.5%)− Year two £2.3M– £3.5M (+52.17%)− Year three £3.5M ‐ £6.1M (+74.2%)• Permanently stayed above sales price margin and stock held targets.• Created successful private label ranges for Very.co.uk• Created two strong marketing campaign with UK soccer charity UK3Lions and British touring car driver Nicolas Hamilton.• Became a self‐employed agent representing the company’s brands in The Netherlands and Belgium.• First year sales €150,0000

London, United Kingdom

- Responsible for growing market share across independent retailers in Northern England and Scotland- Had regular meetings with the brand manager in Paris to create a UK marketing plan for the brand including costing and sales strategy- Gained several independent retailers and retrieved 80% of customers lost over the previous four seasons- Achieved 80% of the seasons target within the first six weeks of the season

- Worked for three seasons as an overseas representative for the Thomas Cook Holidays Group.- Worked in Mainland Spain, Tenerife and Ibiza.- Was responsible for the enjoyment and welfare of company holiday makers.- Consistently hit demanding sales targets via welcome meeting events of up to 300 guests.- When in Ibiza successfully turned around poor sales figures in a company flagship property whilst managing a demanding youth hotel.- As an experienced youth rep gained responsibility as a controller for all youth events. - Was responsible for the welfare of over 500 guests and up to seven reps at a time

I.T. & Business

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