Marco Couto Email & Phone Number

São Paulo Area, Brazil

Coordenador de cursos de Pós e MBA em Gestão de Negócios e Finanças.Professor das disciplinas de Economia e Matemática Financeira.

Responsible for consulting firm in the financial-economic field. Providing consultancy for firms of several economic segments. Interacting directly with owners and managers, managing jobs since the gathering of data, up to diagnosis and implementation of solutions.  Valuation; evaluation and implementation of pricing and costing systems; analysis and diagnosis through financial indicators; elaboration, monitoring and control of financial budgets; investments analysis and decision; capital structure and funds raising; optimal application of cash resources; sustainable management of profits.

São Paulo Area, Brazil

Responsible for the whole affiliate network in the country. Defines business-oriented strategies; participates in the decisions of the Board of Directors; develops new products; negotiates with big retail chains; manages the logistics of the network that consists of 40,000 stores all over Brazil with a budget of R$ 3 million or US$ 1.4 million per year; commands a team of 50 people distributed in 15 branch offices all over the country.  Relationship and negotiations with the affiliates network; contacts with big retail chains, such as Pão de Açúcar, Carrefour, Wal-Mart. In 2004 was responsible for the renegotiation of prices (due to a raise in COFINS) what resulted in an increase of R$ 60 million or US$ 27.3 million per year in the revenues of the company. Management of the products/services portfolio. The anticipation of reimbursements had a growth of over 200% from Sep/01 to Sep/05, generating additional profits of R$ 12 million or US$ 5.5 million in that period. Migration of the affiliates network from vouchers to electronic cards what resulted in an increase of over 200% in the number of active affiliates (from 8,000 to 30,000 stores), and generated additional revenues of R$ 6 million or US$ 2.8 million yearly. Responsible for the communication and the supply of services to the affiliates all over the country. The change in the affiliation model, raised the average rate of commission, adding R$ 6 million or US$ 2.8 million per year to the revenues of the company. Manages the affiliates network all over the country by coordinating fieldwork and logistics. Changes in the management of outsourced services resulted in savings of R$ 1 million or US$ 0.5 million annually. Implementation of new products: Help Services 24 Hours, Affiliates Card and Express Anticipation.

São Paulo Area, Brazil

Responsible for the sales policy and planning all over the country; incentive campaigns for the sales force, customers loyalty programs, market analysis based on statistics. Development of customers prospection programs in Brazil and South America. In charge of a team with 8 employees and coordination of 15 branches all over the country, with an annual budget of R$ 1 million or US$ 0.5 million. Coordination of the incentive campaigns to the sales team provided additional profits of R$ 3 million or US$ 1.4 million per year. Development of customers loyalty programs, through incentive campaigns and partnership with Smiles mileage program reduced the erosion of portfolio in over 30%. Partnership with Smiles mileage program, for customers loyalty, obtained the enrollment of over 500 clients all over Brazil Redefinition of the sales force commission turned the sales system more profitable and efficient, and committed to the sales goals Implementation of client prospection programs in South-American countries, with the support of specific software. Implantation of call center

Responsible for the variable remuneration policy for the sales force, for the price evaluation system and the profitability of the client portfolio, commanding a team of 6 people.  Implantation and management of pricing and business evaluation model allowed a growth of over 150% in sales volume, aligning pricing policy and costs.

Fortaleza

 Reformulation of the banks pension funds, adjusting promised benefits versus required reserves  Implantation of Fixed Income Funds

Master Degree In Accounting And Financial Administration, Business Administration

Bachelor, Economics

Engenharia Mecânica, Incompleto, Engenharia