Joining forces with other talented individuals, in March 2016 I embarked on my biggest project ever: to bring a locally sourced, healthy and affordable food choice closer to local communities. We started ~ eeetwell ~ with one small 60 square metres restaurant. Fast forward six years we now actively run 20+ locations across Malta, Belgium, Italy, France, UK and UAE. On paper, my job in eeetwell is to study and implement new innovative ways to talk, retain and engage our customers, while leading the marketing team in producing state of the art multimedia content. On a wider perspective, I have the luck to immerse myself into the power of multi-channel business development aimed at positively impacting local communities.

As part of my Bachelor's degree, I've joined Journey Digital on their mission to elevate the digital customer journey of local + multinational enterprises.My role in Journey revolved around guiding the company through their rebranding stages by supporting internal change management and brand-awareness efforts.Branding / Social Media + Community management / Lead Generation / Social Media Advertising / Google Ads / Design / Video Production

As a Commercial & Nightlife Photographer, my goal in Tilllate was to help build an essential platform to preview, attend and review the most important elements of the national nightlife scene by covering all the major dance events in Northern Italy on a weekly basis.

Together with Politecnico di Milano Graduate School of Business I contributed as a Video Editor to the creation of Flex EMBA, a one-of-a-kind digital-based executive MBA.As a video editor I was responsible for the post-production, color grading and motion graphics animation of the academic materials. Ultimately ensuring the successful delivery of a fully digital experience catered to the needs of the audience.

In mid-2013 I jumped as a Media Designer on the i365 wagon: a new promising startup with the sole mission of supporting the company's customers into planning, defining, and implementing IT solutions aimed at scaling their core businesses.Initially a branding contract role - transformed in long lasting relationship to help the team bringing complex ideas to life through visual prototyping.

I moved my first steps in the Digital Media world learning from some of the top creative minds in Milan; contributing to shape and promote the first ever web-based Broadcasting Agency in Italy. Countlessly benchmarking and improving the performance and usability of the online platform by assisting the team in redesigning user interface assets and web-based touchpoints. Supporting the organization in scaling the project to a grand total of 150 channels and 4 millions unique monthly users.