Art Director
Current• Oversaw all visual creative aspects of the company, from the design of truck wraps, to billboards, to TV commercials.• Interacted directly with CEO and other C-Suite Executives to make decisions on marketing and advertising campaigns.• Directed Senior Designer and Social Media Manager on a multitude of projects to ensure the integrity of the brand.• Wrote scripts in both English and Spanish for 15 and 30 second TV commercials and assisted in the direction of the video production teams in order to ensure the spots properly showcased the company’s brand.• Designed and developed several websites for different verticals, including Good Greek Realty, Good Greek Insurance and Good Greek Lending Group, amongst others.• Conceptualized, wrote, designed and developed drip campaigns for new leads, partners and existing customers.• Documented events through photography and video and directed photoshoots of company vehicles.• Worked with the technology team on a piece of direct marketing that increased revenue by $1.5MM.