Marco Deseri Email & Phone Number

Milan, Italy, It

ARTEMEST is an innovative e-commerce company that brings the best Italian artisans and designers to an international audience. Launching in June 2015, the company offers a unique shopping experience through curated editorial content and exceptional videos. Our team includes international experienced professionals coming from luxury retail, e-commerce and editorial.We are looking for talents willing to join us and drive our company to a global brand. Join us: send your CV to careers@artemest.com.

Milano, Lombardia, It

Heading the product and digital operations teams to accelerate growth and international expansion, in a mobile-first startup environment. Featured by Apple in the Best New Apps section of their store, multiple times #1 free app in Italy. * Product: defining priorities and roadmap to sustain customer growth while increasing monetization opportunities across all product lines (web and native apps for iOS, Android, Windows Phone 8, Windows 8 and Blackberry);* Operations: streamlining content delivery processes to improve operational efficiency in 4 different markets and ease the launch in new countries; redefining CRM strategies and measurement platform.

Milan, Lombardy, It

Led web analytics, SEO and UX teams. Pushed a data informed approach to drive decisions on digital products, based on quantitative and qualitative research, a/b testing and an iterative design process. * Conversion Rate Optimization: defined, implemented and monitored test scenarios that improved conversion rates with upsides in gross sales exceeding 2M euros;* UX: researched interface problems and proposed new solutions, based on web analytics data, ClickTale studies and in-house usability tests;* Digital Analytics: managed analytics for 36 online stores powered by yoox and shared insights with key stakeholders through the company;* SEO: dealing with seo requirements at the design phase and driving tech evolution of the platform.

Milan, Lombardy, It

Introduced an on-going conversion rate optimization strategy. Delivering key insights tocompany stakeholders while providing actionable feedback through web analytics,user experience studies and a/b testing.* Web Analytics: managing web analytics for yoox.com and 30 Online Stores powered by YOOX Group (Site Catalyst and Google Analytics);* A/B Testing: defining, implementing and monitoring test scenarios to improve conversion rate;* UX: identifying interface problems and proposing new solutions, leveraging web analytics data. Maintaining a UI solutions library;* SEO: re-defined worldwide SEO strategies and delivered the first major SEO projects in years. Defined key partners for Europe, Russia, China, Japan.

Milan, Lombardy, It

Successfully released 10 new Online Stores, while introducing a flash presentation platform and delivering company’s first mobile sites.* led a team of 17 web designers and client-side developers;* managed a great number of concurrent projects with tight deadlines for 20 online stores;* ran in-house usability testing with beta products;

Milan, Lombardy, It