Marco Deseri

Marco Deseri Email and Phone Number

Chief Digital Officer at ARTEMEST @ ARTEMEST
Marco Deseri's Location
Bologna, Emilia-Romagna, Italy, Italy
Marco Deseri's Contact Details
About Marco Deseri

Digital executive with a strong background in development, digital analytics and user experience. Proven track record in delivering web and mobile apps that meet their goals. 13+ years on the web and stellar e-commerce experience in the fashion industry. Self starter, I always challenge myself with new side projects, to experiment with new approaches and technologies.

Marco Deseri's Current Company Details
ARTEMEST

Artemest

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Chief Digital Officer at ARTEMEST
Marco Deseri Work Experience Details
  • Artemest
    Chief Digital Officer
    Artemest Jan 2015 - Present
    Milan, Italy, It
    ARTEMEST is an innovative e-commerce company that brings the best Italian artisans and designers to an international audience. Launching in June 2015, the company offers a unique shopping experience through curated editorial content and exceptional videos. Our team includes international experienced professionals coming from luxury retail, e-commerce and editorial.We are looking for talents willing to join us and drive our company to a global brand. Join us: send your CV to careers@artemest.com.
  • Doveconviene
    Head Of Product And Operations
    Doveconviene Dec 2013 - Dec 2014
    Milano, Lombardia, It
    Heading the product and digital operations teams to accelerate growth and international expansion, in a mobile-first startup environment. Featured by Apple in the Best New Apps section of their store, multiple times #1 free app in Italy.
* Product: defining priorities and roadmap to sustain customer growth while increasing monetization opportunities across all product lines (web and native apps for iOS, Android, Windows Phone 8, Windows 8 and Blackberry);* Operations: streamlining content delivery processes to improve operational efficiency in 4 different markets and ease the launch in new countries; redefining CRM strategies and measurement platform.
  • Yoox Group
    Head Of Digital Experience
    Yoox Group Mar 2013 - Dec 2013
    Milan, Lombardy, It
    Led web analytics, SEO and UX teams. Pushed a data informed approach to drive decisions on digital products, based on quantitative and qualitative research, a/b testing and an iterative design process.
* Conversion Rate Optimization: defined, implemented and monitored test scenarios that improved conversion rates with upsides in gross sales exceeding 2M euros;* UX: researched interface problems and proposed new solutions, based on web analytics data, ClickTale studies and in-house usability tests;* Digital Analytics: managed analytics for 36 online stores powered by yoox and shared insights with key stakeholders through the company;* SEO: dealing with seo requirements at the design phase and driving tech evolution of the platform.
  • Yoox Group
    Web Intelligence Manager
    Yoox Group Apr 2010 - Feb 2013
    Milan, Lombardy, It
    Introduced an on-going conversion rate optimization strategy. Delivering key insights tocompany stakeholders while providing actionable feedback through web analytics,user experience studies and a/b testing.* Web Analytics: managing web analytics for yoox.com and 30 Online Stores powered by YOOX Group (Site Catalyst and Google Analytics);* A/B Testing: defining, implementing and monitoring test scenarios to improve conversion rate;* UX: identifying interface problems and proposing new solutions, leveraging web analytics data. Maintaining a UI solutions library;* SEO: re-defined worldwide SEO strategies and delivered the first major SEO projects in years. Defined key partners for Europe, Russia, China, Japan.
  • Yoox Group
    Web Design Manager
    Yoox Group Jan 2009 - May 2010
    Milan, Lombardy, It
    Successfully released 10 new Online Stores, while introducing a flash presentation platform and delivering company’s first mobile sites.* led a team of 17 web designers and client-side developers;* managed a great number of concurrent projects with tight deadlines for 20 online stores;* ran in-house usability testing with beta products;
  • Yoox Group
    Senior Web Designer
    Yoox Group Jul 2006 - Dec 2008
    Milan, Lombardy, It
  • Kirio
    Web Developer
    Kirio May 2005 - Jun 2006
  • Mediando Communications
    Web Developer
    Mediando Communications Apr 2001 - May 2005

Marco Deseri Skills

Web Analytics E Commerce User Experience Seo Google Analytics Web Development Conversion Optimization Web Project Management Mobile Applications Usability Testing Web Design User Interface Design Usability User Interface Digital Strategy A/b Testing Online Marketing Digital Marketing Mobile Devices Web 2.0 Team Leadership Accessibility Mobile Internet Wordpress Web Applications Cms Sem Flash Css Html 5 Jquery Front End Information Architecture Xhtml Interaction Design Web Content Management Content Management Google Webmaster Tools Usability Engineering Web Marketing Mobile Design Drupal Google Adwords User Experience Design Actionscript Ppc Affiliate Marketing Cross Browser Compatibility Mobile Development Landing Page Optimization

Marco Deseri Education Details

  • Alma Mater Studiorum – Università Di Bologna
    Alma Mater Studiorum – Università Di Bologna
    Communication Sciences

Frequently Asked Questions about Marco Deseri

What company does Marco Deseri work for?

Marco Deseri works for Artemest

What is Marco Deseri's role at the current company?

Marco Deseri's current role is Chief Digital Officer at ARTEMEST.

What is Marco Deseri's email address?

Marco Deseri's email address is ma****@****ail.com

What is Marco Deseri's direct phone number?

Marco Deseri's direct phone number is +3939275*****

What schools did Marco Deseri attend?

Marco Deseri attended Alma Mater Studiorum – Università Di Bologna.

What are some of Marco Deseri's interests?

Marco Deseri has interest in E Commerce, User Interfaces, Typekit, User Experience, Online And Mobile Payments, Seesmic, Ext Js, Web Analytics, Good Food And Wine, Facebook Platform.

What skills is Marco Deseri known for?

Marco Deseri has skills like Web Analytics, E Commerce, User Experience, Seo, Google Analytics, Web Development, Conversion Optimization, Web Project Management, Mobile Applications, Usability Testing, Web Design, User Interface Design.

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