Marco Egbers Email & Phone Number

Amsterdam, Noord-Holland, Nederland

Foodservice equipment

Rijswijk, South Holland, Netherlands

• Responsible for developing and implementing the Channel Marketing strategy of: Smartphones, Wearables, PC and Tablets.
• Managing the Channel Marketing budget, allocate the budget towards accounts and maximize ROI.
• Joint campaign management with accounts like: MediaMarkt, BCC, Coolblue, Bol.com, Belsimpel & T-Mobile.
• Responsible for trade fairs and brand activations (at Retail).
• KPI’s: turnover, in-house market share and profit.Main achievement: Given the tough business situation from 2019 Spring onwards I have strictly and successfully managed to bring the channel marketing cost down and.

Amsterdam Area, Netherlands

• Responsible for developing the marketing- and communication strategy of: Smartphones, Wearables and Tablets.
• Area of responsibility; Brand- & Channel Marketing and Retail.
• Accountable for: product launches, media buying, retail presentation, online marketing, PR and sponsoring (e.g Ajax).
• Joint campaign management with accounts like: T-Mobile, Vodafone, KPN, Media Markt, Coolblue, Bol.com and Belsimpel.
• Responsible for retail presentation, brand activations and trade fair.
• Owner of the marketing budget.

Amsterdam Area, Netherlands

• Responsible for developing and implementing the Trade Marketing strategy of: Smartphones, Wearables and Tablets.
• Joint campaign management with accounts like: T-Mobile, Vodafone, KPN, Media Markt, The Phonehouse, Bol.com, Coolblue and Belsimpel.
• Responsible for retail communication, brand activations and trade fairs.
• KPI’s: turnover, in-house market share and profitability.Main achievement: Significant growth of in-house market share at operators through strong marketing campaign management.

Hoofddorp

• Responsible for developing the marketing- and communication strategy of Bosch household appliances.
• Area of responsibility: Brand- & Trade Marketing, Public Relations, Retail, Training, Sponsoring and the Bosch Inspiration Centre.
• Responsible for concept development and realization of the ‘Bosch experience’ in het newly built inspiration centre, ‘Inspiratiehuis 20|20’.
• Accountable for: product launches, media buying, advertising- & promotion campaigns, retail presentation, CRM, Social Media, event management, monitoring of market trends and consumer behaviour.
• Activation of the sponsorship of the Dutch Olympic Sailingteam (women ‘470’) towards the London Olympic Games in 2012.
• Accountable for development and roll out of training programs for retailers and BSH employees.

Hilversum

Responsible for Apparel and Equipment sales to Footlocker Europe: one of three Nike's strategic European accounts.

Amsterdam Area

Amsterdam Area

Amsterdam Area

Amsterdam Area

Amsterdam Area

Amsterdam Area

Amsterdam Area