Webby judge and member of the International Academy of Digital Arts and Sciences (IADAS).Expertise: Creative Direction, digital and social marketing, purpose led innovation, CX, experience design (exhibition + virtual). Webby Nominee 2024, Webby Honoree 2022, 2020, 2019. Good Design Award Winner 2024, 2022, 2021, 2019. Top 20 creative minds in the 2017 AdNews Creativity List.Over the past 15 year as creative director and experience director, I have been honoured to win more than 100 awards recognitions, both in Australia and at multiple global awards shows, contributing to 7 Agency of the Year wins (AdNews, B&T).I love creating experiences or campaigns that are people-centric – to genuinely put customers first and create real substance in a relationship between a brand and its customers. For me, that is exactly the magic of creativity – the power of empathy; the ability to understand and share the feelings of another.My experience in interactive and brand marketing has enhanced my understanding of what people like and respond to – this is a big motivation for me as I’ve always had a great curiosity about people. An equally powerful motivator is the challenge to transform a problem into a solution. This challenge appeals to my half-craftsman, half-salesman nature.Part of being a problem-solver is consistently looking for ways to create or improving a service or a product, not just communicating its benefits.Previous and existing clients: Queensland Government, QUT, Budget Direct, Tourism & Events Queensland, Queensland Museum, Surf Life Saving Queensland, Cross River Rail, Tweed Tourism Co, Microsoft, Containers For Change, Sunsuper, Westpac, St.George Bank, Hendricks Gin, Stockland, NRMA, Nissan, Queensland Theatre Company, Bupa, Medibank, Oz Harvest, American Express, Telstra, Le Coq Sportif, Australia Federal Government, Fairfax, Triumph, Visa and many more.
Listed skills include Creative Direction, Advertising, Integrated Marketing, Creative Strategy, and 42 others.
