• Contribute to the evaluation of brand value, market positioning analysis and goal setting.• Prepare written communication, printed materials, presentation and website contents.• Coordinate global tradeshow and customer events according to the global plan and budget.• Contribute to annual Mktg and Communication planning and reporting (web, adv campaign, new product launch, social, international fairs, merchandising etc…).• Team Leader on new B2C activities (Ebay, Amazon, AliExpress).

• Responsible for the marketing budget: coordination and control of all the marketing and communication activities.• Organization of worldwide advertising activities.• Development of “new business opportunities”: identification of new markets to diversify risk and products (new activities i.e.: e-sports and soccer).• Coordination and planning of all the e-commerce activities.

• Coordination of the “Innovation and Quality” process with a group of people reporting directly to define timeline, prices, costs and development of the new products.• Marketing product: Analysis of the competitors, sales performance of the products and marketing campaigns helping the sale activities.• E-commerce: marketing e-commerce monitoring, monthly sales report.

Sales responsible on the extra market Italy, planning and management of the export sales plan, acquisition and management of new customers.

Development of sales strategy and direct marketing:• Project Manager: marketing and sales activities in USA and UK markets through B2C activities through a marketing plan developed every six months.• E-commerce team leader: coordination of the newsletter process, acquiring new leads online, organization of the web marketing campaigns.• Telemarketing team leader: problem solving activities, inbound and outbound activities.

Responsible for marketing and brand communication Mizuno in Italy:• Sponsorship activities: planning and management of professional athlete’s sponsorship contract, promotional advertising through the image of athletes, communication and advertising campaigns B2B and B2C.• Branding activities: Monthly advertising program, management of the marketing budget.• Sales activity: Breath Thermo brand by Mizuno sales manager: competitor’s analysis, development of sales strategy in the Italian territory.