RESPONSIBILITY- Full responsibility of P&L eCommerce and Tmall channel- Report to CEO and owner - managing ecommerce, digital marketing, omnichannel and CRM activities- Leveraging to plan and develop brand's digital excellence and strong brand experience- Planning a digital roadmap with data driven approach with the aim to develop a digital culture in the environmentACHIEVEMENT- Growth of the Net Sales and Gross Margin both in eCommerce and Tmall YOY- Growth of impact of digital revenue on global turnover

RESPONSIBILITY- Full responsibility of P&L eCommerce channel - oversee all digital activities - Managing of 15 FTE and Report to CEO and ownerACHIEVEMENT- Growth of the eCommerce Net Margin- Replatforming eCommerce website from Custom based to Magento Community platform- Project lead for new CRM based on Salesoforce Service and Marketing Cloud

I'm in charge to design the implementation of the Tiziana Fausti e-commerce strategy, evaluating, prioritising, developing and implementing new digital activities order to grow the Ecommerce Business overall contributions in terms of revenue and margin in world wide market.Main duties:- Strategy Planning: define the roadmap of eCommerce targets and projects, driving the activities and defining the priorities.- Ecommerce Website: Project lead, developing and executing the website project both front-end with a strong UX focus, and back-end side, and working on the integration with ERP system.- Marketing Strategy: define the brand position and establish the strategy on all touch point in order to build a customer journey map and for all channels across Advertising, Social Media, SEO, CRM activities.- Data Management: defining the analysis of eCommerce KPI to track the data and working on data driven approach within the company, creating reporting and sharing business key insights.- External Stakeholders: managing 3rd party as system integrator, consulting company, advertising agency, SEO & Web Analytics agency.

I'm in charge to develop digital marketing strategies, in the omnichannel way, for Miroglio Fashion eCommerce websites:- Motivi - https://www.motivi.com- Oltre - https://www.oltre.com- Fiorella Rubino - https://www.fiorellarubino.com- Elena Mirò - https://www.elenamiro.com/- Caractère - https://shop.caractere.it/ I believe in a data driven approach to develop and manage online marketing strategy, web advertising campaign, search engine optimization projects and web analytics activities.Key skills and competencies:- Manage online advertising budget and forecast compared to our targets: awareness, branding, consideration, prospecting, performance and proximity marketing- Performance marketing: planning and optimizing the acquisition strategy across all media channels (SEO/SEM, social, video, display, retargeting campaigns, affiliate, marketing automation)- Proximity marketing: increasing the local awareness, reach the goals of Drive-to-Store campaigns, measuring footfall metrics and sales in store.- Organize SEO projects and Web Analytics development- Briefing, coordinating and improve relationship with media/seo/analytics agency, affiliate marketing company and key publishers- Set and develop digital marketing roadmaps in accordance with internal stakeholders- Multichannel marketing: integrate and coordinate the digital marketing strategy with the offline marketing media mix

My main role is defining and planning the digital marketing strategy across online advertising activities as: Search Marketing, Social Media Advertising, Programmatic Display and Direct Email Marketing.I aim to give a in depth and wide digital marketing consultancy to my main clients.My duties are understand the customers needs, define a online advertising strategy in order to achieve the right target and analyse the mains KPI and then improve the adjustament to increase the results.Experience in several markets as eCommerce, luxury, fashion, food, media and entertainment.

Teaching and management of the several courses: Adobe Photoshop CS, Macromedia Dreamweaver, MS Access, MS Excel, MS PowerPoint, MS Word and Information Technology.