● Direct the digital strategy of the company● Direct the eCom business, with global responsibility for its business results (P&L)● Govern all linked aspects, including digital advertising, social media management, CRM, email marketing, data, merchandising, supporting processes, customer service.● Manage a team of 5 people, plus all external partners

Manager of a professional team for the delivery of improvements in the digital area (Ecommerce, Product Content Management, Analytics, Digitalization of Service)

Responsible for the processes governing multiple Scrum teams, for up to 30 members (from business and technology areas) in a large scale Agile environment, spread across the world, over 5 different time zones.Responsible for planning the delivery of improvements to the eCommerce catalog area (here including product listing page, product detail page, onsite search, data management, merchandising tool).Responsible for the best application of Agile Scrum methodology, and for designing and enforcing additional processes to accommodate the corporate peculiarities.

Ecommerce program management to ensure permanent and consistent evolution of the VF Europe E-Commerce platforms;Management of resources scheduling and task execution to plans and objectives according to deadlines and within budget;Management of every stage of the project: briefing, strategic, brainstorming, drafting and justifying recommendations;Production of conception and functional specifications;Delivery of high quality projects in compliance with the corporate project management methodology;Collaboration with internal and external IS teams and brands teams to ensure appropriate ownership, accountability, understanding of requirements and consistency;Main contact for external implementation partner;

Management of a team dedicated to product enhancement and ordinary maintenance of 3 intranet and 2 extranet portals supporting sales force activity. Project management and first business interface for all projects.Development of feasibility studies, analysis of business requirements and production of related documentation.Subject-matter expert in user experience: usability, interaction modalities, information management, best user learning curve, user satisfaction.Platform in use: ORACLE WebCenter interaction 10.3 – (formerly known as BEA AquaLogic Interaction 6.5, Plumtree).

Conduction of analysis on prospects and customers, of different kinds, including TLV(Lifetime Value), RFM (Recency, Frequency, Monetary), attitudinal, predictive.Subsequent data base clustering, target identification, and building/planning of marketing campaigns; elaboration and presentation of results (KPI);Conception, development and management of an application to manage workflow aimed to marketing promotion activity (from Customer behavior analysis to campaign structuring) carried out on different customer contact points (branches, ATMs, Customer Center).

Development and management of Retail Internet banking services offered by 7 banks, providing directives on the right information structure, graphic design and overall content; Coordination of all the internal and external resources (web agency, developer, graphic agency, info provider) involved in the developing process.Elaboration and analysis of statistical data on the service; analysis of the solutions adopted by competitors, editing of promotional materials and user’s manuals, setting directives for the technical team.Subject of matter expert in user experience.

Digital communication projects management;Development of digital environment in in HTML, JavaScript, Flash, ASP;Development of a B2B web platform in the travel industry to support communications, booking workflow, and billing process between tour operators, travel agencies and corporates.