Marco Antonio Gonzalez Email & Phone Number

As the founder and principal of MaGO PR, I lead and manage diverse PR initiatives across entertainment, nonprofit, retail, tourism, and public policy sectors. I specialize in creating and executing successful multicultural publicity campaigns, collaborating with BIPOC audiences and media outlets. Notable projects include PR campaigns for Trans music recording artist Gio Bravo, Curacao Retail Stores, the LA Tequila Fest, California Measure A (Sheriff Accountability), the California Reparations Task Force, and The Presidio Trust of San Francisco. My approach involves crafting culturally authentic messages, utilizing diverse communication channels, and prioritizing cultural sensitivity, inclusivity, and the amplification of diverse voices in tailored campaigns for BIPOC communities.

Los Angeles, California, Us

ABOUT THE LATINO EQUALITY ALLIANCEThe mission of Latino Equality Alliance (LEA) is to advocate for equity, safety, and wellness for the Latinx Lesbian, Gay, Bisexual, Transgender, Queer + community. LEA is located at Mi Centro LGBTQ Community Center in Boyle Heights. For more information on the services and programs of Latino Equality Alliance and/or to donate please visit our website.

Burbank, Ca, Us

Successfully founded the Communications Department for the company and developed, and executed successful communications media strategies, using traditional, social media, and digital platforms, to increase brand equity and amplify publicity coverage for Estrella Media, and all of its media properties. Responsible for all brand reputation and issues management endeavors for the company. Successfully launched new shows and secured national and international media coverage. Responsible for talent relations and pitching new talent acquisitions to the entertainment press.▪ Increased media presence by 80% for the company within six months ▪ Changed media coverage sentiment for the company from negative to neutral and positive by 90% within the first year of employment▪ Surpassed the $25 Million mark in publicity value during my tenure

Los Angeles, Ca, Us

Responsible for all corporate and marketing communications, media, and community relations for both general and Latino markets in the North America region (U.S., Canada, and the Caribbean). Managed day-to-day media relations and crisis communications efforts for the region, including corporate social responsibility activities, as well as all new product launches, which garnered thousands of media impressions, including TV and radio interviews, as well as digital and print. • Created a successful media training program for the company’s independent distributors • Spearheaded innovative marketing and community outreach initiatives such as the Latin Billboard Music Conference & Awards, National Association of Hispanic Journalists Conference, health fairs, and brand integration campaigns on television (Herbalife brand integration on Televisa/Univision’s #1 smash hit series La Fea Más Bella, Mexico’s version of international sensation Ugly Betty

Los Angeles, Ca, Us

Successfully established all PR programs and contracted, and managed all PR firms in Mexico and South America. Responsible for all marketing and corporate communications for the US Latino market, Mexico, Central, and South America. Managed day-to-day operations related to all media relations and communications management efforts in Latin America, including employee communications, issues management, and public affairs. Planned all communications strategies for the region, which generated thousands of media impressions in radio, broadcast, digital, and print for the company's top-level executives, corporate events and new product launches. • Established over 20 Herbalife Family Foundation Casa Herbalife programs in the region and worked extensively with local non-profit organizations in managing relationships with the foundation • Bilingual spokesperson for the company • Successfully planned and executed over 50 consumer product launches in U.S. and Latin America

Miami, Florida, Us

Responsible for all national print and television publicity efforts for roster of recording artists in Hispanic and general market entertainment media. Developed and implemented international media plans, wrote artist biographies, media alerts, news releases and other germane communications in English and Spanish. Established solid relationships with national and international media outlets. Pitched stories to national and international magazines, weeklies and dailies. Managed the company’s web site content and responsible for Univision Music Group’s quarter highlight reports for the Univision Communications Board of Directors. Coordinated all community affairs efforts and implemented all press conferences for artists.

Los Angeles, Ca, Us

Responsible for all internal and external communications; wrote and prepared press releases, marketing plans, news advisories, scripts and served as editor for all publications. Also provided guidance in branding, product messaging and positioning, and served as spokesperson for organization for mainstream and Spanish media outlets. Responsible for de-conceptualization of complex messages, creation of ads and community relations activities. Supervised a staff of three.

Master'S Degree, Communications Management

Professional Certificate, Translation/Interpretation (English/Spanish)

Ba, Spanish, Language & Culture