Marco Serna Email & Phone Number

What I do:- Content and Social Media Management- Paid Social Campaign Creation & Management- Creative Consulting and Ideation- Development of brand awareness and online footprint- Social Media Education Consulting - Guide clients around the social and digital space to fulfill their goals- Email Campaign Operations - Pitch Deck CreationWins: - Responsible for helping my clients reach over 90 million views and over 100M impressions across all social platforms using platform-specific strategies and creative production built for each platform. - Launched multiple new social channels for various clients growing the channels by over 50% month to month in some cases. - Developed and executed social plans for my clients on new platforms like Youtube shorts resulting in increased viewership month to month, leading to channel growth. - Consulted and built social media handbooks specific to each client to ensure each brand is consistent with messaging and creativity. - Analyzed social media data for all clients, creating reports and insights leading to strategic shifts in content and social management.

Kannapolis, Nc, Us

• Lead creative strategist and copywriter for one of NASCAR's premier race teamsoverseeing innovative concepts, production operations, partner campaigns, andsocial and digital content development for over twenty-one brands, includingBusch Light, Subway, and Mobil1.• Authored and spearheaded the implementation of social strategies across allsocial platforms, including Youtube/Youtube Shorts and TikTok.• Revamped SHR's social and content strategy to align with platform and industrybest practices and brand mission. Within a year, created over 1K pieces ofcontent, increased organic YouTube views to 8M+, grew total social followers by975% on TikTok, increased engagement by over 50% across all SHR socialchannels, and produced over 5M+ in social value.• Launched the brand's first two-week-long content campaigns around theMonster Jam partnership and Tony Stewart's ten-year championship anniversary,producing 15M+ impressions and over 5M+ views across all channels.

Los Angeles, California, Us

• Responsible for the Wasserman social channels seeing a 132% increase of engagements on Instagram, a 191% increase in engagements on Twitter, and an increase in followers of 26% all within six months.• Executed and developed an in-depth social content strategy that included an emphasis on finding ways to incorporate a new brand look. • Created and managed all processes around posting, creative, and client outreach.• Project manager for over 200 creative social projects and developed the processes of managing these types of projects on the corporate level.• Led Nationwide’s community management for their partnership with Dale Earnhardt Jr. Duties consisted of covering 21 races for real-time coverage and behind-the-scenes content on Facebook, Twitter, and Instagram for @Nationwide88.• Within one year, established @Nationwide88 as the most followed sponsored social media channel within NASCAR and 1M followers combined across Facebook, Twitter, and Instagram.• Developed and implemented content calendars for all Nationwide 88 social platforms, leading to more engaging copy and content per race.• Increased Nationwide 88’s visual presence in social through the development of pre-produced graphics and high-quality photo edits.• Produced and edited engaging social-centric videos for Nationwide’s NFL Walter Peyton Man of the Year and NASCAR initiatives that tallied over 1M+ views.• Facilitated strategic weekly wrap up reports and data insights on Nationwide 88 platforms to better optimize content performance.• Lead copywriter for the 2018 - 2019 Wells Fargo College Sports campaign. Written pieces included ad copy and radio/PA scripts.• Developed treatment and social scripts for AT&T’s 2018 World Cup Influencer Campaign.

Bristol, Ct, Us

• Managed and executed creative projects for SEC Network social, TV, and digital, with 200 projects to date.• Oversaw the media deliverables process, which ensures all TV, digital, radio, and email is scheduled properly, error free and meets every deadline.• Facilitated in the operation of all SEC Network social accounts.• Utilized graphic design expertise to enhance the brand look of SEC Network social feeds.• Generated weekly creative storylines for the SEC creative services team for the production of sport focused TV spots.• Managed the scheduling, development and creative look for all SEC Network digital banners.• Charted all spending for the SEC Network’s multi-million dollar budget and ensure that all money is accounted for and spent within the budget number.

Notre Dame, In, Us

• Responsible for day-to-day management and organization of video content on WatchND.tv, a web-based proprietary multimedia platform• Increased WatchND’s Twitter follower base over 50% through creative and engaging social media posts and graphics.• Measured and tracked web analytic data for real-time and end-of-year analysis using Google Analytics, Ooyala and YouTube analytics.• Managed ad inventory for WatchND platform using DoubleClick for Publishers (DFP).• Coordinator and audio editor for all Notre Dame Athletics Podcasts (Example: The Brian Kelly Radio Show, averaging over 4,000 listeners)• Manager of social media integration for all Notre Dame Video Board Events (Example: Notre Dame Volleyball, Basketball and Hockey).• Production coordinator for all 91 Big Screen Network video board events• Enhanced the overall fan experience in-arena using the Spredfast social media marketing platform to spark conversation and enhance the Notre Dame brand• Editor of highlight packages and features for in-game entertainment for Notre Dame Football, Hockey, Basketball and Volleyball• Manager of the ingestion, organization and cataloging process of video content for the production of in-game features

Houston, Tx, Us

• Responsible for the management of high profile players and coaches regarding all training camp activities and travel• Assisted in the operation and management of all football activities for the 2013 Houston Texans training camp

Plano, Texas, Us

• Generated over $3,500 in ticket sales and met individual goals by increasing the number of overall season ticket holders, business alliance members, group sales, and single game buyers

San Antonio, Tx, Us

• Coordinated and operated on-court and in-game promotions for UTSA Athletics• Led promotional efforts for the NFL Former Players Association autograph session and on-field recognition• Supported the development and management of suite holders, boosters and sponsors through direct mailings, cold calling, event activation and signage fulfillment• Planned and managed the operations for the UTSA inaugural football season promotion: “Your Town Your Team: The Greatest San Antonio High School Football Teams of All Time”• Led social media management and marketing efforts for the UTSA Roadrunner Athletic Fund

• Executed local marketing efforts via social media campaigns, coordinating sponsorship activities, and organizing all promotional and social media efforts for the 2012 Jack In The Box UTSA campaign• Accounted for over 100 likes and retweets for the promotion of Jack in the Box products through social media

San Antonio, Texas, Us

• Created and operated all pre-game social media efforts for the 2011-2012 Valero Alamo Bowl including coverage of all bowl week events and bowl team events• Supported publicity and promotional efforts during Valero Alamo Bowl week • Hosted all bowl videos and street team activities dealing with fan interaction and the promotion of the Alamo Bowl Tag line “You Never Forget The Feeling”

• Responsible for all operations decisions both on and off the field • Directed all intramural sports marketing efforts through promotional tables that led to an average of 10 % increase in participation each consecutive year

Houston, Texas, Us

• Planned and executed player signings, street team marketing, and giveaway tabling • Drafted radio and TV live reads for game day • Coordinated community marketing efforts such as street team visits to local YMCAs • Conducted research and wrote interview copy for hall of fame player interviews for the Astros 50th anniversary • Assisted in game day operations including National Anthem and special pre-game ceremonies • Organized and carried-out the promotional efforts for the 2012 MLB All-Star Voting period• Created and produced “Astros Intern’s Advice 2012” video for the organization

• Implementation of all Spurs home game on-court and in-arena promotions• Coordinated on court sponsored games for companies like HEB, Frost Bank and Whataburger