Marco Serna Email & Phone Number

What I do:- Content and Social Media Management- Paid Social Campaign Creation & Management- Creative Consulting and Ideation- Development of brand awareness and online footprint- Social Media Education Consulting - Guide clients around the social and digital space to fulfill their goals- Email Campaign Operations - Pitch Deck CreationWins: - Responsible.

Kannapolis, NC, US

• Lead creative strategist and copywriter for one of NASCAR's premier race teamsoverseeing innovative concepts, production operations, partner campaigns, andsocial and digital content development for over twenty-one.
• Authored and spearheaded the implementation of social strategies across allsocial platforms, including Youtube/Youtube Shorts and TikTok.
• Revamped SHR's social and content strategy to align with platform and industrybest practices and brand mission. Within a year, created over 1K pieces ofcontent, increased organic YouTube views to 8M+, grew total social.
• Launched the brand's first two-week-long content campaigns around theMonster Jam partnership and Tony Stewart's ten-year championship anniversary,producing 15M+ impressions and over 5M+ views across all channels.

Los Angeles, California, US

• Responsible for the Wasserman social channels seeing a 132% increase of engagements on Instagram, a 191% increase in engagements on Twitter, and an increase in followers of 26% all within six months.
• Executed and developed an in-depth social content strategy that included an emphasis on finding ways to incorporate a new brand look.
• Created and managed all processes around posting, creative, and client outreach.
• Project manager for over 200 creative social projects and developed the processes of managing these types of projects on the corporate level.
• Led Nationwide’s community management for their partnership with Dale Earnhardt Jr. Duties consisted of covering 21 races for real-time coverage and behind-the-scenes content on Facebook, Twitter, and Instagram for.
• Within one year, established @Nationwide88 as the most followed sponsored social media channel within NASCAR and 1M followers combined across Facebook, Twitter, and Instagram.

Bristol, CT, US

• Managed and executed creative projects for SEC Network social, TV, and digital, with 200 projects to date.
• Oversaw the media deliverables process, which ensures all TV, digital, radio, and email is scheduled properly, error free and meets every deadline.
• Facilitated in the operation of all SEC Network social accounts.
• Utilized graphic design expertise to enhance the brand look of SEC Network social feeds.
• Generated weekly creative storylines for the SEC creative services team for the production of sport focused TV spots.
• Managed the scheduling, development and creative look for all SEC Network digital banners.

Notre Dame, IN, US

• Responsible for day-to-day management and organization of video content on WatchND.tv, a web-based proprietary multimedia platform
• Increased WatchND’s Twitter follower base over 50% through creative and engaging social media posts and graphics.
• Measured and tracked web analytic data for real-time and end-of-year analysis using Google Analytics, Ooyala and YouTube analytics.
• Managed ad inventory for WatchND platform using DoubleClick for Publishers (DFP).
• Coordinator and audio editor for all Notre Dame Athletics Podcasts (Example: The Brian Kelly Radio Show, averaging over 4,000 listeners)
• Manager of social media integration for all Notre Dame Video Board Events (Example: Notre Dame Volleyball, Basketball and Hockey).

Houston, TX, US

• Responsible for the management of high profile players and coaches regarding all training camp activities and travel
• Assisted in the operation and management of all football activities for the 2013 Houston Texans training camp

Plano, Texas, US

• Generated over $3,500 in ticket sales and met individual goals by increasing the number of overall season ticket holders, business alliance members, group sales, and single game buyers

San Antonio, TX, US

• Coordinated and operated on-court and in-game promotions for UTSA Athletics
• Led promotional efforts for the NFL Former Players Association autograph session and on-field recognition
• Supported the development and management of suite holders, boosters and sponsors through direct mailings, cold calling, event activation and signage fulfillment
• Planned and managed the operations for the UTSA inaugural football season promotion: “Your Town Your Team: The Greatest San Antonio High School Football Teams of All Time”
• Led social media management and marketing efforts for the UTSA Roadrunner Athletic Fund

• Executed local marketing efforts via social media campaigns, coordinating sponsorship activities, and organizing all promotional and social media efforts for the 2012 Jack In The Box UTSA campaign
• Accounted for over 100 likes and retweets for the promotion of Jack in the Box products through social media

San Antonio, Texas, US

• Created and operated all pre-game social media efforts for the 2011-2012 Valero Alamo Bowl including coverage of all bowl week events and bowl team events
• Supported publicity and promotional efforts during Valero Alamo Bowl week
• Hosted all bowl videos and street team activities dealing with fan interaction and the promotion of the Alamo Bowl Tag line “You Never Forget The Feeling”

• Responsible for all operations decisions both on and off the field
• Directed all intramural sports marketing efforts through promotional tables that led to an average of 10 % increase in participation each consecutive year

Houston, Texas, US

• Planned and executed player signings, street team marketing, and giveaway tabling
• Drafted radio and TV live reads for game day
• Coordinated community marketing efforts such as street team visits to local YMCAs
• Conducted research and wrote interview copy for hall of fame player interviews for the Astros 50th anniversary
• Assisted in game day operations including National Anthem and special pre-game ceremonies
• Organized and carried-out the promotional efforts for the 2012 MLB All-Star Voting period

• Implementation of all Spurs home game on-court and in-arena promotions
• Coordinated on court sponsored games for companies like HEB, Frost Bank and Whataburger