Corporate Venture Building, (Co-) Creation of NB initiatives, AdTech / MarTech Due Diligence, Strategy & Business Development, Product, Ideation, Monetisation. Leading a Team of Digital Advertising and Technology-Experts.Our clients include technology companies (AdTech, MarTech), ad & subscription based platforms ( publishing houses, casual gaming apps, streaming services, digital entertainment, telkos, broadcaster) and private equity firms (buy&build strategy).

Carlsquare is a partner-led investment bank that supports companies and their shareholders to implement their strategic goals. We advise owner-managed and market leading enterprises, fast-growing start-ups with innovative technologies and business models, alongside venture capital and private equity investors, family offices and corporations.Carlsquare is a partner-led investment bank that supports companies and their shareholders to implement their strategic goals. We advise owner-managed and market leading enterprises, fast-growing start-ups with innovative technologies and business models, alongside venture capital and private equity investors, family offices and corporations.

I founded the multichannel supply side platform Yieldlab in 2010 and established it as a very successful player in the field of programmatic advertising within a short period of time. The first customers were media companies such as Axel Springer, SPIEGEL, Gruner+Jahr, Burda, RTL and ProSiebenSat1. The outstanding product, the service-oriented team and the leading market position subsequently led to the acquisition by the media company ProSiebenSat1 in 2015. As CEO, I continued to lead the division after the acquisition until 2019.

Virtual Minds is the holding company of the Yieldlab Supply Side Platform, ActiveAgent Demand Side Platform, the Adition AdServer and the Adex Data Management Platform.Virtual Minds is a subsidiary of ProSiebenSat1 SE.

One of the first companies for ad servers and outsourcing services for agencies and advertisers. We brought the topic of re-targeting (newtention follow-up) to the market with our own technology and later built up our own advertising network (AdBalance) for this purpose. In 2009, I sold my shares in the company to SinnerSchrader (now Accenture SONG).

I founded netality GmbH when I was 19 years old. I had already earned the start-up capital for it during my school years by selling computer hardware and software.In addition to developing websites and software, I developed the first prototype of an ad server for the media agency Mediacom. From then on, the topic of digital advertising would not let me go for more than two decades. I sold the company in 1999.