Marco Antonio Lage Email & Phone Number

Itabira, Minas Gerais, Brasil

Belo Horizonte Area, Brazil

Belo Horizonte Area, Brazil

He developed the club's strategic management plan; created new business properties at digital area and education; structured and launched Instituto 5 Estrelas for citizenship; created match-day events at Mineirao Stadium for attracting a larger audience for Cruzeiro matches. Transformed the club into one of the most digital in Latin America and improved revenues through new financial, licensing and tourism innitiatives. He was responsible for improving stadium audiences. Rebuilt the membership program, which jumped from 50 k to 100 k members and created a digital platform for offering discount coupons for the fans. Optimized the club's budget, purchasing processes and compliance.

Betim Area, Brazil

Under his management, FCA's Corporate Communications and Sustainability area assumed a strategic role for the growth of Fiat and Jeep brands in the Market. In 2016, the company was elected Best Company Communication of Brazil. He promoted communication and connection of the company with all stakeholders: customers, employees, suppliers, dealers, press, artists, communities, universities, governments, companies, cultural and social institutions.Main attibutions: Media Relations, Public Relations, Community Relations, Events, Sustainability and Social Responsibility.At automotive media, he guaranteed strong space at the publications and helped the brands' win several Car of The Year Awards. These activities, represented a strong marketing appeal for new product launches.Fiat Communication became benchmark, being recognized as having the best events, storytelling, contente, positive presence and relationship with the media.At Public Relations, created a visit program with the employee's children as hosts. They received an average 20 k visitors.At Community Relations, he designed the Arvore da Vida (Tree of Life) Project in Betim town, which was awarded by the UN and has since been a national benchmark at social responsibility.At FCA, he was awarded twice by USP and twice by Aberje as the best communications professional of Brazil.

International Program In Corporate Communications, Corporate Communications, Co-Designed Course By Aberje And Syracuse University

Activities and Societies: Reputation, Crisis Management, Social Networks, Measurement, Internal CommunicationsInternational Course.

Master, Strategic Marketing

Bachelor, Journalism