In my professional life, I have spent most of the last two decades balancing between three main roles: as a rock musician, a marketing agency entrepreneur and an actor.I got my Master's from the Finnish Theatre Academy in 2007, after which I've starred in musicals and plays of all sorts and sizes, as well as in TV. I've also worked as a director, directing musicals and even an opera.I founded my first company in 2009 and have since 2014 been the managing director of marketing and branding agencies. My specialty is brand development and social media.As a rock musician, I've fronted different bands throughout the years. Nowadays I focus mainly on my band Luponero as well as the Johnny Cash Tribute Show and the occasional troubadour gig.