Marco Liviani Email & Phone Number

I have been SALES MANAGER and BUSINESS UNIT MANAGER in the B2B field for over 20 years.As a professional with twenty years of experience in sales and marketing, I target companies with B2B and B2B2C models that seek to make their offerings more consistent by aligning them with market trends. I focus on the economic management of the business, both in terms of investments and medium-term profitability.My experience in various multinational companies, as well as in small and medium-sized enterprises and technology-driven startups, demonstrates my high level of flexibility in adapting to new environments characterized by B2B dynamics.On one hand, my extensive experience in SALES across various sales channels enables me to manage existing dynamics by anticipating potential opportunities and their possible returns, relative to the business and commercial efforts required to support, for example, entry into a new specific channel or customer segment.On the other hand, my experience in OPERATIONS and production allows me to assess product and service costs in advance, taking into account sales channels and expected volumes. This enables me to estimate which areas may hold the greatest potential in alignment with the company's growth strategies (e.g., focus on volumes vs. focus on margins).Business Verticals:• AUTOMOTIVE: I am responsible for vehicle sensor technology (TPMS) as a sales manager. My client is a service company that provides data and software for fleet telematics management.• PACKAGING: I managed a Business Unit for 4 years that produces and sells machinery for packaging lines (primarily carton formers and taping machines).• AUTOMATIC ENTRANCES AND ACCESS CONTROL: I was involved in strategic and operational marketing and conducted scouting activities for entry-level product lines.• ELECTRICAL EQUIPMENT: For 8 years, I managed electrical panel ranges, gaining solid experience as a Product and Marketing Manager on a global scale.Roles:- Commercial responsibility;- Management of a Business Unit;- Product Line Management;- Direct management of key customers;I enjoy creating a pleasant and calm environment where everyone understands the strategic direction at the level of depth required for their role. I foster a collaborative atmosphere characterized by brief, well-timed alignment meetings and a strong awareness of company goals, customer orientation, and a keen focus on the client.

Listed skills include Product Management, Marketing Management, Product Marketing, Focus Groups, and 26 others.