Responsible for all B2C marketing plans & strategy, developing and promoting content effectively to broadcast and digital partners, working with the Sales and Distribution team to develop the international B2B marketing strategy and support to the Brand Director to deliver global growth across the company’s portfolio of established brands.

Co- Managing Director of a company set up for both Marketing and Merchandising. From April 2021 the core business became focused on merchandising and band management.Magic Light Pictures (February - July 2020)• Undertook a full marketing audit of this BAFTA winning production company and its corporate profile in the broadcast and licensing industries.• Analysis and recommendations of the continual development of its key brands and properties.• Development of an eighteen month strategy to launch its new priority series.All of the above analysis & strategy considered corporate comms & PR, B2B trade marketing, B2C engagement & brand support marketing, B2C paid consumer marketing and B2C ‘fan-world-digital’ (social media and other spaces, converting fans into revenue).The Pop Group Ltd (April 2020-)* Responsible for the marketing and product development/ideas. The Pop Group specialise in ethical merchandise for rock bands, which include Carter USM, Pop Will Eat Itself, Senseless Things and Sultans Of Ping. Since becoming a limited company in April '20 revenue has grown by 250% and is now in six figures annually. Manager/Marketing consultant to recording artist Jim Bob (September 2019-)• A new recording contract and publishing deal was secured for this singer/songwriter. This resulted in his new album ‘Pop Up’ receiving critical acclaim, national radio play and reaching no.26 in the UK album charts, and making the UK top 5 for physical sales. The follow up 'Who Do Hate Today' also went top 30 and sales were up on the previous album. This reached number 2 in the physical sales charts.

Responsible for the brand marketing function for Sky’s entertainment channels, and original and acquired shows.Key responsibilities and achievements:• Ownership of Marketing Strategy for all Sky’s entertainment channels and brands.• Worked closely with production companies, studio partners, internal stakeholders and creative teams to develop standout, high budget, marketing campaigns for Sky Originals including ‘I Hate Suzie’, ‘The Undoing’ and ‘Roald and Beatrix’. These achieved some of the highest ratings in Sky history.• Launched Sky Arts onto Freeview with a seven figure marketing campaign. Post campaign metrics saw awareness beyond target numbers, and extremely positive consumer results for the creative execution. • Worked closely with the Strategy & Planning team to manage brand health for Sky’s owned channels. This led to the current customer-led insight and informed positioning. • Inspired the media agency with best practice briefings to optimise and innovate, with media plans to ensure objectives and KPIs were hit. End of year internal survey results were the highest since 2015 for both agency and client.• Restructured the entertainment marketing team (30+ team members) and developed a new organization chart, delivering a flatter structure to the department. • Undertook the ATL marketing of Sky Cinema Originals, with the growth of six original films to over twenty movies in 2021. Responsible for the marketing plan, strategy and budget.

VP of Marketing across Europe and Africa for TV brands and VOD products (FOX, National Geographic Channel, FOX +, FOX Sports). Responsible for leading marketing strategy for consumer and affiliate and functions across all our brands/content.Key responsibilities and achievements: • Led central media agency briefings and full circle marketing strategies for all show launches (e.g. The Walking Dead, The Passage, Free Solo). As part of this implemented a digital approach to our media buying. The latter leading to huge cost savings on our overall marketing budget.• Oversaw all marketing assets and creative materials for FOX European drama productions (e.g. Deep State and War Of The Worlds) resulting in industry awards from Royal Television Society, Promax and Drum.• Devised an award-winning Global marketing launch strategy for the Bundesliga on FOX Sports channels across the world (2015-18) leading to record viewing figures.• Driven launches and full branding packages for new VOD/online products across the region, most recently; FOX+ and Nat Geo +. In many markets these services regularly contain the most downloaded shows.• Increased interaction results to 400% above target by developing and implementing an award winning social media strategy across Europe.• Established and monitored KPIs via our brand tracker yearly research. This led to a strategic and consistent brand focus across all markets.• Constructed country specific multi-million marketing budgets and ensured seven figure cost savings by ensuring marketing materials were used across the region.

Lead European marketing strategy for consumer, affiliate and ad sales marketing across multiple brands (including FOX, National Geographic and 24 Kitchen).

Marketing and PR Director for FX, NGC and Nat Geo Wild (UK)