Jimmy Lee Email & Phone Number

Brea, California, Us

Led AdelFi through a transformational brand and name change (formerly known as ECCU), and expanding the organization's reach to digital first Christian consumers, businesses, non-profits, and ministries domestically and internationally.

Valley Village, Ca - California, Us

As SVP & Chief Marketing Officer for Answer Financial (part of the Allstate Corp.) was the key executive driving the company’s digital transformation efforts and led various teams including customer experience, communications, social media, direct/performance marketing, brand, PR & digital product management. As the country's first insure tech, I was the lead marketing strategist in growing the platform business, end-to-end (human less) customer acquisitions, marketplace leads monetization, affiliate partnerships, and new digital product integrations and journeys. Helped transfer tested and profitable marketing assets and technologies to parent company.

Los Angeles, California, Us

Developed the Credit Union's strategy and execution for marketing, membership development/growth/retention, branding, membership financial literacy/education, marketing analytics, member on-boarding, digital marketing assets, retail marketing, social media, industry relations/event activations, and enterprise relationships with the 400+ entertainment studios, guilds, unions and companies. Completed the enterprise rebranding (logo, tagline, visual identities, etc.) which included hundreds of brand executions and assets (website, credit/debit cards, printed materials, digital assets, branch redesigns, website, brand ads, e-newsletters, training, etc.). Led the overall brand strategy for the enterprise, including: primary and secondary research (persona studies, brand health trackers, prospect/member focus groups, internal brand trackers, etc.). Created the first enterprise marketing and relationships dashboards to track real-time campaign results for enterprise digital marketing campaign, deepened relationships, brand, social and relationships with Select Employee Groups. Re-organized marketing strategy and staff to ensure efficiencies and garnered analytics to track against marketing and enterprise KPIs. Served on various committees, including: Senior Leadership, Data Strategy, Member-On-Boarding, Marketing and Brand. Also, was as a member of ALCO and Pricing committees.

Led the successful launch and grand opening of the Golden 1 Center (home of the Sacramento Kings), the first branded sports stadium by a credit union. Managed sports marketing consultants and events teams to create and execute weekly in-stadium, out-of-stadium advertising and grassroot marketing. Oversaw and led the strategy for advertising (TV, OOH, radio, in/out of-stadium, storefront, etc.), branding, digital, events/sponsorships, agency and vendor relations and product marketing (retail loans, credit cards and deposits). Managed a multi-million-dollar traditional advertising (brand, product and seasonal/specialty), stadium, digital paid/search/social marketing budget. Redesigned brand awareness and pulse surveys, including weighting on samples, questionnaires, targeted geos and consideration to see the effects of stadium naming/brand rights with consumers and competitors in the region. Moved brand up to #2 in the region (via syndicated as well as media pulse campaign metrics). Supervised the workflow and projects of a team of 38 including: designers, product managers, social media coordinators, digital marketing managers, events managers, copywriters, analysts and administrators.

Los Angeles, Ca, Us

Head of marketing, communications and community relations for BBCN Bank (now Bank of Hope), through four successful mergers and acquisitions, and two rebrands/renamings. As a leading super regional bank with assets of $14+ billion, 80+ branches and offices in 13 states across the U.S. and Asia, during my tenure the organization was named among Forbes' Best Banks in America for 3 consecutive years. Was responsible for developing and implementing the Bank's communications, marketing, public affairs, social responsibility, digital and employee engagement strategy, as well as providing oversight of the department's budget, staff, advertising and PR agencies and the overall day-to-day operations. Helped garner key corporate, brand, governmental and non-profit partners such as: The City of LA, The Coffee Bean and Tea Leaf, the Getty Museum, Johnnie Walker, Hyundai, Royal Salute, key community advocacy groups and influencers across California, the U.S. and internationally. Successfully completed the redesign of the Bank's multilingual website and collateral materials, branches, and the creation of its non-traditional media and digital strategies/tactics. Created the Bank's first international award winning TV commercials (Summit International Awards) which helped to generate hundreds of millions in revenues and deposits for the company. Provided the restructure and direction for the company's philanthropic and CRA efforts. Named as CEO of the Bank's foundation and led the management and distribution of its scholarship, grants and employee volunteer/CRA program. Led the communications and marketing efforts pre- and post- mergers/acquisitions, and the regional relationships with key community and media influencers. Managed the community benefits agreements and settlements with leading advocacy groups. Managed all press activity as well as helping to develop presentations and speeches for key executives in the company.

Los Angeles, California, Us

As head of the company’s PR, Public Affairs and AIMS Media Services divisions, helped the agency grow to be among the top 100 independent firms in the country, a top 20 firm in the west, and a top 10 firm in the Southern California region. Was recognized as a leader in the multicultural communications, public affairs and marketing industry, with numerous presentations at conferences, interviews with media, and assignments as a strategist to Fortune 100 and government clients. In addition I have broad industry, corporate and brand experience, including work with: ABC Television, American Airlines, American Legacy Foundation, AT&T, Blue Cross of California, California Wellness Foundation, California Children and Families Commission (First 5 CA, LA and OC), California Department of Health Services, Farmers Insurance Group, Metlife Insurance, Nissan North America, Nielsen Media, Sprint, UPS, U.S. Army, Verizon Wireless, Walmart, The White House Office on AAPI, and many others. My professional career also includes high-profile crisis communications work with projects such as the California Grocery Labor disputes, Walmart's outreach work in Southern California, and reversing the LPGA English language mandate, as well as social marketing initiatives such as serving as a consultant to leading corporate foundations, non-profits and government programs. Many firsts are also apart of my professional experience, such as: helping Interscope and Far East Movement become the first Asian-American artists to number 1 on the Billboard charts; launching Nickelodeon's "Ni Hao Kai Lan"; and, introducing notable brands to new multicultural consumers. Led the strategic communications efforts targeting 14 ethnic audiences for the 2010 Census which garnered the highest participation rates in history and numerous accolades and awards from the communications and marketing industries and the community.

Bloomington, Illinois, Us

Responsible for the regional marketing, public relations, government relations, education and safety, and social responsibility for the Southern California territory with more than 3000 employees and 1500 agents. Managed regional marketing/communications budgets, spokesperson/media training, and crisis/issues management.

Ba, Communications And Pre-Law

Graduate Fellow, Social Science - Department Of Asian Studies

Business Analytics, Data Analytics

Certificate In Business Analytics, Allstate Leading With Analytics Program For Lead Executives