Marco Malfavon Email & Phone Number

Hollywood, Fl

Develop communication strategy and programs that keep associates informed about company initiatives, align culture with business objectives through associate engagement and recognition, lead social responsibility efforts, and support associate events.

Create and execute strategic communications and corporate branding programs that support company’s business goals, and help them grow by proactively engaging with their stakeholders.

Directed all regional communications, both internal and external, in the Americas region, including media relations, executive and employee communications, philanthropy, and branding. Member of the regional Leadership Team and of the Board of Trustees of the Alcatel-Lucent Foundation.•Directed external communications to enhance the company’s reputation in the region and drive favorable share of voice for Alcatel-Lucent. Align communications with business goals.•Positioned Alcatel-Lucent as industry leader with key stakeholders and achieved recognition as the broadband connectivity leader in the region.•Coordinated global and regional communications strategies to ensure consistent messaging to main audiences including customers, employees, government officials, influencers, industry analysts, and media.•Promoted active interactions with government, policy makers, and other public authorities in order to defend, promote, and drive Alcatel-Lucent business interests.•Handled region or location-specific internal issues and crisis communications that impact the company’s brand and reputation.

Coordinated all regional communication activities, including media relations, speech writing, employee communications, philanthropy, and branding, in support of Alcatel-Lucent’s business imperatives and goals in the region.•Consistently positioned Alcatel-Lucent as first or second in press coverage against main competitors.•Successfully engaged government officials at the highest level to build and reinforce Alcatel-Lucent’s institutional reputation.•Leveraged Corporate Social Responsibility as a differentiator with customers and other stakeholders.

Oversaw Corporate Communications programs supporting new business imperatives and strategy. Member of the regional senior leadership team advising top management on messaging and communications for internal and external stakeholders.•Designed and executed internal and external communications activities during a period of major downsizing and industry-wide crisis including spin-offs, divestitures, layoffs, and negative growth.•Launched re-positioning campaign to raise awareness of renewed growth driven by our teams’ talent and innovation. Strategic use of agencies in key markets (Mexico, Brazil, Colombia, and Costa Rica) to augment reach and coverage.•Showcased customer wins and projects to demonstrate progress, generate employee engagement, and promote credibility with external audiences.

Bachelor Of Science (Bs), Communications

Marketing Certificate