Marco Mancosu

Marco Mancosu Email and Phone Number

Consulente Senior @ Mancosu Marco
San Vito al Tagliamento, IT
Marco Mancosu's Location
San Vito al Tagliamento, Friuli-Venezia Giulia, Italy, Italy
Marco Mancosu's Contact Details

Marco Mancosu work email

Marco Mancosu personal email

About Marco Mancosu

I am an international marketing strategist and consultant with over 20 years of experience.My career includes significant roles at Lionbridge Technologies for Google and Yahoo!, where I specialized in market research, business analysis, and management.I founded FCA Digital, a boutique consulting agency with a track record of successful campaigns in Europe, North America, Asia, and Australia, and a successful drone tech startup in Dublin. Currently, I’m also engaged with a startup in the AI space, showcasing my passion for innovation and emerging technologies.My academic background features a Master’s degree from SDA Bocconi, ranked 1st among Business Schools in Europe by Bloomberg, and a Master’s Degree with Honors, along with a Visiting Scholar position at UC Berkeley.Certified by Google, Shopify, and HubSpot, I possess comprehensive expertise across all marketing dimensions—analytical (market and competitor analysis), strategic (goal setting, KPIs, monitoring frameworks), and operational (SEO, SEM, digital advertising, social media, CRO, email marketing, automations, and growth hacking).My strength lies in crafting strategies that align with business objectives and leveraging insights to drive measurable results.I am committed to fostering innovation and strategic thinking in every project I undertake. Let's collaborate to unlock your business potential.Specialties:*C-level*People management*Project management*Business analysis and development*Cultural Marketing*Strategy*Busines strategy*Marketing Strategy*Digital marketing: online marketing strategies, inbound marketing, content marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click/Search marketing), Display Advertising, SMA (Social Media Advertising), Viral marketing, SMM (Social Media Management), CRO (Conversion Rate Optimization), Email Marketing, Martech & Marketing Automations, Growth Hacking, Online PR

Marco Mancosu's Current Company Details
Mancosu Marco

Mancosu Marco

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Consulente Senior
San Vito al Tagliamento, IT
Marco Mancosu Work Experience Details
  • Mancosu Marco
    Consulente Senior
    Mancosu Marco
    San Vito Al Tagliamento, It
  • Genoma
    Chief Marketing Officer
    Genoma Jan 2024 - Present
    Milan, Lombardy, Italy
    As Chief Marketing Officer at Genoma, a pioneering AI startup, I lead the charge in developing and executing innovative marketing strategies to boost brand visibility, acquire new customers, and drive revenue growth. I am instrumental in positioning Genoma as a leading AI company by aligning our offerings with the evolving needs of our target market. Notably, I co-led the development of Marcus, our AI-powered platform designed to empower SMBs with cutting-edge marketing solutions.
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  • Digital Marketing Services - Www.Digitalmarketingservices.Ie
    Business Owner
    Digital Marketing Services - Www.Digitalmarketingservices.Ie Jan 2015 - Present
    Ireland
    Founder and Business owner at Digital Marketing Services, a consulting agency providing digital marketing services to Small Medium Businesses to generate more visits, sales and customers for their business through strategic digital marketing planning, digital audits, Search Engine Marketing, Search Engine Optimization, Pay per click, Social Media Management, Conversion Rate Optimization and Analytics.Digital Marketing Services has clients in Ireland, Italy, UK, US, and Canada.More at:www.digitalmarketingservices.ie
  • Fca Digital Marketing Srl
    Managing Director
    Fca Digital Marketing Srl Sep 2018 - Aug 2024
    Milan, Lombardy, Italy
    I provide strategic digital marketing consulting to international companies and funded startups looking to expand their business online in Ireland, Italy, South Africa, Brazil, Japan and Hong Kong. I manage an international team of digital marketing experts able to assist clients in improving their online presence, building brand awareness in other markets and ultimately generating leads and sales in new markets via SEO (Search Engine Optimization); content marketing; inbound marketing; advertising - specifically PPC (Pay-per-click), Display and SMA (Social Media Advertising); Social Media Management, Email Marketing, CRO (Conversion Rate Optimization) and Growth Hacking. FCA Digital Marketing is part of the Farrelly Caizzon e & Associates group.
  • Ismo_People And Organization
    Digital Marketing Trainer
    Ismo_People And Organization Jun 2021 - Jan 2024
    Milan, Lombardy, Italy
    I provide tailored in-house and remote digital marketing training to ISMO's clients. Topics covered in my sessions: digital marketing strategy, ecommerce management, analytics, inbound marketing, content marketing, search engine optimization, social media management, digital advertising, conversion rate optimization, email marketing, app marketing.
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  • Farrelly-Caizzone & Associates
    Associate
    Farrelly-Caizzone & Associates Jan 2018 - Jul 2022
    County Dublin, Ireland
    Farrelly Caizzone & Associates offer business and financial consulting to international companies and funded startups. My role is to provide strategic digital marketing audits and consulting to our clients closely working with the other Associates and the Senior Partners.
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  • Self-Employed
    Online Entrepreneur
    Self-Employed Nov 2012 - Sep 2018
    Dublin, Ireland
    Founder of:- www.ottimizzazione-pc.it (one of the most popular computer websites in Italy, with 150k+ visits per month);- www.postapocalyptica.com (online magazine on all things post-apocalyptic, +2k monthly visits)- www.abandonedplacesmap.com (webzine on industrial archaeology, +2k monthly visits)- www.chessandfun.com (online chess course)
  • Self-Employed
    Digital Marketing Consultant
    Self-Employed Nov 2012 - Sep 2018
    Dublin, Ireland
    Working as digital marketing consultant, able to plan and implement online marketing strategies for small-medium businesses through SEM, SEO, CRO, SMM, PPC, Affiliations.
  • Skytango
    Co-Founder & Cmo (Chief Of Marketing)
    Skytango Sep 2015 - Jan 2018
    County Dublin, Ireland
    Skytango is a drone software startup I co-founded in 2015. I have been responsible for planning and executing Skytango’s marketing and sales strategy, using inbound and content marketing, thought leadership, social media, influencers’ marketing, paid advertising, and conversion rate optimization to build Skytango’s brand, and generate leads and sales.
  • Yahoo! Search Marketing
    Ad Quality Emea Manager
    Yahoo! Search Marketing Sep 2011 - Nov 2012
    Dublin, Ireland
    Duties:• To manage the Ad Quality EMEA team (8 people), to guarantee quality, relevance and compliance to editorial guidelines of the sponsored search results in the EMEA Y! network• To ensure achievements of quality and productivity targets and team service levels, through workflow management, performance measurement and coaching• To daily deal with Legal, Sales, Marketplace, Editorial, Network and Traffic Quality teams• To daily handle business sensitive issues balancing legal risks, customer satisfaction and revenue impact• To manage projects aimed at automating content review and increasing ads quality, clickability and revenue• To lead the EMEA Editorial and Policy Track for Yahoo! and Microsoft Search Alliance• To analyze and report on team productivity and delivery of targets to a Senior Director
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  • Yahoo! Search Marketing
    Search Enhancement Advisor
    Yahoo! Search Marketing Mar 2010 - Aug 2011
    • Involvement in special projects to improve quality and clickability of sponsored search results in the Yahoo! network;• Business analysis of the team performance.
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  • Yahoo! Search Marketing
    Search Enhancement Specialist
    Yahoo! Search Marketing Sep 2008 - Mar 2010
    Duties:• To review client listings for compliance to Yahoo! editorial guidelines; to edit listings where necessary;• To assist the team manager in the business analysis of the team performance.
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  • The Coca-Cola Company
    Account Manager
    The Coca-Cola Company Apr 2008 - Jul 2008
    Duties:• To manage orders and stock rotations;• To produce sales forecasts, invoices, credit and debit notes;• To resolve logistics issues and complaints;• To coordinate activities with the accounts and other internal departments within the Ballina plant, and with national Coca Cola divisions and marketing offices;• To analyse sales trends and offer commercial consulting for my accounts.Notes:• Processed €50,000,000 in monthly commercial orders;• Reference person for 10 accounts covering the Italian, Czech, Slovakian, and Northern Ireland markets.
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  • Lionbridge Technologies, Inc
    Internet Quality Administrator
    Lionbridge Technologies, Inc Oct 2007 - Apr 2008
    Duties:• To ensure the achievement of quality/production targets of the Italian team working on a project for Google aimed at improving the quality of Web research. The team evaluated and compared search engine results, and analysed the techniques used to build websites;• To ensure compliance with Google guidelines and contribute to their reinforcement;• To identify the best performers and promote them to supervisors.
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  • Invitalia
    Market Analyst
    Invitalia Jul 2006 - Jun 2007
    Duties:• To analyse the Italian ICT market to develop investment opportunities for foreign investors, and the competitiveness of local areas and clusters;• To provide support to the requests of foreign investors, and identify and establish relationships with potential partners;• To prepare analytical and promotional materials;• To directly support Country Sales Agents and participate to sales events;• To launch a project related to new technologies in culture and tourism sectors.Notes:• Provided support to more than 30 direct requests from potential investors (3 successfully converted to investments);• Built a database organizing data on 500 Italian R&D centers classified by 50 technical knowledge areas.
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  • Formez
    Consultant
    Formez Feb 2007 - May 2007
    Consultant on a project aimed to develop tourism infrastructures in Southern Italian regions, on behalf of the Council of Ministers - Italian Government.
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  • Sinergheia Srl
    Consultant
    Sinergheia Srl Oct 2006 - Nov 2006
    I contributed to prepare the tourism marketing plan of Matera’s district.
  • Museum Frera, Comune Di Tradate
    Project Manager
    Museum Frera, Comune Di Tradate Oct 2005 - Jul 2006
    Cultural Projects Manager
  • Dg Culture, Regione Lombardia
    Consultant / Teacher
    Dg Culture, Regione Lombardia Oct 2005 - May 2006
    Development of cultural and touristic projects.

Marco Mancosu Skills

Online Marketing Seo Digital Marketing Sem Ppc Online Advertising Social Media Marketing Google Analytics Marketing Social Media Google Adwords Management Marketing Strategy Project Management Digital Media E Commerce Entrepreneurship Advertising Digital Strategy Analytics Search Advertising Social Networking Mobile Marketing Web 2.0 Content Management Marketing Communications Public Relations People Management Lead Generation Social Marketing Conversion Optimization Facebook English Viral Marketing Online Branding Keyword Research Web Marketing Web Analytics Crm Mobile Advertising Affiliate Marketing Display Advertising Search Email Marketing Web Project Management New Media Strategy Analysis Market Research Business To Business Blogging Start Ups Marketing Management Growth Hacking Software As A Service Growth Strategies Start Up Consulting Multi Channel Marketing

Marco Mancosu Education Details

Frequently Asked Questions about Marco Mancosu

What company does Marco Mancosu work for?

Marco Mancosu works for Mancosu Marco

What is Marco Mancosu's role at the current company?

Marco Mancosu's current role is Consulente Senior.

What is Marco Mancosu's email address?

Marco Mancosu's email address is ma****@****bero.it

What schools did Marco Mancosu attend?

Marco Mancosu attended National College Of Ireland, Sda Bocconi, Sda Bocconi, University Of California, Berkeley, Alma Mater Studiorum – Università Di Bologna.

What are some of Marco Mancosu's interests?

Marco Mancosu has interest in Social Services, Children, Online Fundraising, Internet, Web Marketing, Search Engine Marketing, Marketing Virale, New Technologies, Local Development, Online Marketing.

What skills is Marco Mancosu known for?

Marco Mancosu has skills like Online Marketing, Seo, Digital Marketing, Sem, Ppc, Online Advertising, Social Media Marketing, Google Analytics, Marketing, Social Media, Google Adwords, Management.

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