Marco Manuel Email & Phone Number

Valenzuela, NCR, PH

Philippines

Philippines

Legazpi St, Makati City

• Managing media channels to build successful campaigns.
• Supervising and adjusting media buys based on performance.
• Performing operational tasks and supervising the work of some employees of Company.
• Providing assistance in the advertising operations of the Company in accordance with the business strategy provided from time to time by the Company.
• Creating and evaluating media plans by analyzing performance data and providing rationale.
• Identifying target audiences and analyzing their characteristics, behavior and media habits.

NCR - National Capital Region, Philippines

• Works with Web Team, SEO and Marketing Team to ensure creative are in line with global branding.
• Work with marketing & web team to ensure all activity is complementary e.g. landing page maximization; creatives match corporate branding... and harness the creative power of marketing to help with campaigns etc.
• Landing page testing, split testing, tweaking and optimization to deliver best possible click through and conversion rates.
• Landing page optimization to ensure high quality score on Google AdWords.
• Key Analytics & Performance reporting to management.

NCR - National Capital Region, Philippines

• Managed Paid Search Campaign for AdWords through Kenshoo dashboard.
• To create and manage PPC campaigns using multiple networks – e.g. Google AdWords, Bing.
• Conducts extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns.
• Analyze and test different “creatives”, different ad copy across different networks.
• Drive the development of QA processes and cross checking the Team’s output.
• Develop, document and roll out new processes to improve offshore team efficiencies, technology adoption and usage and the overall client account performance.

VXI Global Holdings BV (Philippines)

• Jan, 2013 - July, 2014 / Team Lead (Google – AU/NZ Team)
• Supervised Regular Adwords Team, Campaign Specialist & Agency Account Strategist.
• Monitor and analyze campaigns to meet revenue goals.
• Supervise optimization of campaigns to obtain optimum performance from allotted budget
• Analyzes ads’ performance and suggest improvements to advertisers.
• Monitoring of all acquired Agency accounts.

NCR - National Capital Region, Philippines

• July, 2004 - Customer Service Specialist (Inbound Account / AT&T)
• Deals with critical concerns such as complaints for any work discrepancy.
• Coordinates with other departments as an escalation associate “Specialist” (acting as immediate superior like Supervisor and/or Manager).
• Extends customer care for retention and satisfaction. January, 2004 - Sales Associate (Outbound Account / AT&T)
• Make calls to American consumers for acquisition purposes. Commended for being a consistent seller as a Sales Associate; promoted as Customer service Specialist, was then given a distinction for excellent customer.

Emerald Ave, Ortigas

• Call Center Agent (Outbound Account)
• Make telemarketing calls to American consumers.
• Develops new accounts for U.S. Website Builders and Westwood International campaigns.
• Promotes on-line product presentation for website development and on-line marketing (Search Engine Optimization).
• Promotes printer cartridges/toners for medium and big companies. Laterally transferred from Westwood International campaign to U.S. Website Builder campaign.

• Handling inbound and outbound calls of Pizza Hut customers and extending excellent customer service.
• Taking reservations for TICKETNET customers. Established sense of collegiality with workmates, both with superior and employees of the same rank.