Marco Manuel Email & Phone Number

Valenzuela, Ncr, Ph

Philippines

Philippines

Legazpi St, Makati City

• Managing media channels to build successful campaigns.• Supervising and adjusting media buys based on performance.• Performing operational tasks and supervising the work of some employees of Company.• Providing assistance in the advertising operations of the Company in accordance with the business strategy provided from time to time by the Company.• Creating and evaluating media plans by analyzing performance data and providing rationale.• Identifying target audiences and analyzing their characteristics, behavior and media habits.• Providing the best advertising rates, managing budgets and monitoring and updating clients on the effectiveness of campaigns in order to inform future campaigns.

Ncr - National Capital Region, Philippines

• Works with Web Team, SEO and Marketing Team to ensure creative are in line with global branding.• Work with marketing & web team to ensure all activity is complementary e.g. landing page maximization; creatives match corporate branding... and harness the creative power of marketing to help with campaigns etc.• Landing page testing, split testing, tweaking and optimization to deliver best possible click through and conversion rates.• Landing page optimization to ensure high quality score on Google AdWords.• Key Analytics & Performance reporting to management.

Ncr - National Capital Region, Philippines

• Managed Paid Search Campaign for AdWords through Kenshoo dashboard.• To create and manage PPC campaigns using multiple networks – e.g. Google AdWords, Bing.• Conducts extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns.• Analyze and test different “creatives”, different ad copy across different networks.• Drive the development of QA processes and cross checking the Team’s output.• Develop, document and roll out new processes to improve offshore team efficiencies, technology adoption and usage and the overall client account performance.• Help to define, map, document, standardize and improve the end to end workflow for paid search clients.• Drive the documentation of all paid search team processes to improve redundancy, account performance and improve the training and on-boarding of new talent.• Provide first line traffic and resource management.• Provide input into the paid search commercial offering and strategic direction.• Continue to improve knowledge of Paid Search best practice to ensure the team and clients can capitalize on emerging opportunities.

Vxi Global Holdings Bv (Philippines)

Jan, 2013 - July, 2014 / Team Lead (Google – AU/NZ Team)• Supervised Regular Adwords Team, Campaign Specialist & Agency Account Strategist.• Monitor and analyze campaigns to meet revenue goals.• Supervise optimization of campaigns to obtain optimum performance from allotted budget• Analyzes ads’ performance and suggest improvements to advertisers.• Monitoring of all acquired Agency accounts.• Supervised proposals for the improvement of the Adwords campaign of Agencies clients.April, 2011 / Team Lead (Google – SEA Team)• Managed a team of Bahasa Indonesia, Bahasa-Melayu and English speaking Representatives.• Assist and develop detailed Adwords campaigns proposals for key advertisers. This includes developing keywords, advertising texts, bids, placement sites, and other campaign parameters/features suggestions.• Monitor and analyze Adwords Campaigns, and to apply best practices for the improvement of the Campaign’s ROI.April, 2009 / Google Adwords Account Set-Up Specialist• Provide excellent customer service to Google's advertisers by proactively and creatively solving advertiser's problems.• Build strong relationships with advertisers and educate them on how Adwords could help their Business.• Optimize keyword lists and ads in order to identify opportunities for improved performance to help them maximize advertisers’ ROI.• Help advertisers with their Google Adwords strategy to ensure that they attain success through the advertising program.

Ncr - National Capital Region, Philippines

July, 2004 - Customer Service Specialist (Inbound Account / AT&T) • Deals with critical concerns such as complaints for any work discrepancy. • Coordinates with other departments as an escalation associate “Specialist” (acting as immediate superior like Supervisor and/or Manager). • Extends customer care for retention and satisfaction. January, 2004 - Sales Associate (Outbound Account / AT&T) • Make calls to American consumers for acquisition purposes. Commended for being a consistent seller as a Sales Associate; promoted as Customer service Specialist, was then given a distinction for excellent customer service.

Emerald Ave, Ortigas

Call Center Agent (Outbound Account) • Make telemarketing calls to American consumers. • Develops new accounts for U.S. Website Builders and Westwood International campaigns. • Promotes on-line product presentation for website development and on-line marketing (Search Engine Optimization). • Promotes printer cartridges/toners for medium and big companies. Laterally transferred from Westwood International campaign to U.S. Website Builder campaign.

• Handling inbound and outbound calls of Pizza Hut customers and extending excellent customer service. • Taking reservations for TICKETNET customers. Established sense of collegiality with workmates, both with superior and employees of the same rank.