I've been working in marketing and communication for over 15 years, years in which I lived on my skin, experienced and metabolized the evolution of digital culture.Passionate about golf, photography, architecture and tech, i've created my first website in 2005, a little for passion, a little for game, a passion that has turned into a job when, in 2007, I opened my first agency, starting to take care of communication company of my clients through the study of corporate identity and offline marketing techniques.The evolution of technology, internet and the web, led me to go deep on every aspect of digital marketing, with particular focus on SEO, advertising and full-funnel strategies, working on the generation of complex omnichannel strategies both as a freelancer, both on behalf of various Italian agencies. Over the years there has been no lack of opportunities to share my experiences within training academies, as a teacher or as a speaker at web marketing events. From 2018 to 2023, I was CMO of an important media agency, active in digital publishing, e-commerce, and digital out-of-home. Today, I hold the role of project manager for one of the leading Italian advertising agencies, working on tech projects, editorial initiatives, generative artificial intelligence, public tenders, and consulting for the growth of the digital publishing sector.