Ha Bui Email & Phone Number

San Diego, CA, US

• Lead global digital marketing strategy, route to market, budgeting, campaign planning, development and execution leveraging best innovative tactics including paid search, display, remarketing, email marketing, mobile.
• Own end-to-end advertising and operations management program strategy and execution for the platform’s service lines including mobile advertising, web advertising, transit gate advertising, and transit vending machine.
• Manage teams of media operations, product marketing, and digital marketers to launch external advertising and promotional programs.
• Lead the loyalty and advertising operations programs and client services, including the client relationship with advertisers, transit agencies, and loyalty partners.
• Lead cross-functional teams of contract, accounting, finance, and service agent trainers to support the operations of the platform.
• Lead the development and optimization of the marketing automation platform, customer relationship management ecosystem (CRM), analytics, and other marketing technology platforms.

Dallas, TX, US

• Plan and execute digital marketing campaigns including paid search, display, remarketing, and email marketing workflows to generate demand and sales opportunities.
• Lead the marketing automation programs, including the setup and optimization of the marketing automation platform, workflows, content publishing, audience segmentation, database management, and other automation.
• Manage email marketing campaigns including drip marketing, event-based marketing, and transactional email workflows, including optimizing, tracking, testing, delivery, and reporting using smart list segmentations and.
• Lead global Google Ads paid search, display, and remarketing campaign strategy, budget allocation, and implementation and optimization to generate demand and conversions for the ecommerce platform and maximize brand.
• Lead and provide consultation and best practices in implementing SEO for the company website properties including corporate domains, blog, portal, and landing pages, using SEMRush, GA, Google Search Console and Google.
• Collaborate with marketing program managers, internal creative team, and external agencies for the development of resources necessary for digital marketing campaigns, such as the creation of banner ads, text ads.

• Develop and execute strategic initiatives that align online marketing efforts with corporate goals, product launches, industry trends, and targeted selling opportunities
• Managed Google Ads paid search, display, and remarketing campaign that drove brand awareness, demand generation, and conversion optimization
• Drive client marketing and communication strategies and programs, lead generation campaigns, and lead management processes, leveraging cutting edge CRM, sales marketing automation, and analytics tools (Hubspot.
• Lead company SEO and SEM programs, improving website organic search ranking and managing AdWords campaigns, to drive online traffic, lead conversion, and generate sales opportunities
• Be accountable for email marketing programs, database management, landing page and web content creation, and other digital channels
• Support and coordinate trade show, conference sponsorship activities, and other networking events (planning, reservation and onsite execution)

Armonk, New York, NY, US

• Was accountable to the brand and business leaders for achieving/exceeding agreed ROI objectives based on a set budget
• Developed the program strategy which supports the business strategy/objectives and integrates the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing.
• Developed the integrated program plan with marketing investment focus including new product/service/solution launches.
• Collaborated with marketing peers in the various disciplines: Market Management (Brand, Customer Set, Channel), Market Insights, Marketing Operations, Workforce Enablement, Communications, Brand System) to ensure.
• Executed a 360-degree plan leading to a greater level of dialogue and forum with the C-suite audience based on a unique value proposition, targeted audience segment to prioritized industries with selected.
• Executed the appropriate campaigns and supporting mix of tactics (web, electronic/interactive, PR, direct mail, event, telemarketing, fax, co-marketing and new/emerging vehicles) to deliver needs-based messages to the.

Armonk, New York, NY, US

• Was accountable to the brand and business leaders for achieving/exceeding agreed ROI objectives based on a set budget
• Developed the program strategy which supports the business strategy/objectives and integrates the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing.
• Developed the integrated program plan with marketing investment focus including new product/service/solution launches.
• Collaborated with marketing peers in the various disciplines: Market Management (Brand, Customer Set, Channel), Market Insights, Marketing Operations, Workforce Enablement, Communications, Brand System) to ensure.
• Executed a 360-degree plan leading to a greater level of dialogue and forum with the C-suite audience based on a unique value proposition, targeted audience segment to prioritized industries with selected.
• Executed the appropriate campaigns and supporting mix of tactics (web, electronic/interactive, PR, direct mail, event, telemarketing, fax, co-marketing and new/emerging vehicles) to deliver needs-based messages to the.

Naperville, US

• Consulted and led marketing strategy development and marketing campaign implementation for Naper Solutions (NS) and its clients in Internet Marketing, Search Engine Optimization (SEO), Landing Page Optimization, Social.
• Initiated brand management activities for NS and its clients’ corporate, information and ecommerce websites
• Developed and managed Google, Yahoo and Bing AdWords campaigns, advertising email blasts, social media, link building and other digital marketing campaigns; Promoted NS through marketing messages and interacting with.
• Prepared marketing communications materials for each campaign including but not limited to writing press releases, articles, e-newsletters, website content, ad content and other communication emails with business.
• Created monthly campaign performance analysis reports, P&L ad campaign analytics and proposed necessary adjustments
• Led and managed client projects to ensure that every project is implemented in a timely manner and as per project standard guidelines and requirements

Macomb, IL, US

• Perform research work for Professor’s projects and other coursework projects in Corporate Marketing, Strategic Management, Operations Management, Applied Business Research and Human Resources Management
• Developed and track score reports, assist with instruction coursework and student grading

Macomb, IL, US

• Worked with WIU Management Professor and MBA team to conduct strategic consulting for a long established American business
• Led and developed strategic marketing communication plan to renovate the company’s business operation, marketing, public relation and work environment

Armonk, New York, NY, US

• Managed the development of PR and brand management activities for the company’s business groups based on the quarterly Communications plan and strategy including: IT Infrastructure (Systems and Technology Group.
• Consulted and developed PR proposals to consolidate and bolster the corporate image and position in the eyes of the staff, the public and the media
• Prepared briefings and speeches for Executives; Wrote press releases, news articles, client success stories and Win achievements
• Worked with journalists and media agencies to update them with the company’s news and upcoming events
• Followed up daily media coverage and reported the news to the Worldwide and Regional communications managers; Developed and updated the daily operation report of IBM Vietnam on the team room
• Wrote monthly editorial evaluation report; evaluated it and presented PR efforts to executives

• Collaborated with clients in various industries (pharmaceuticals, education, CPA) to develop Agency’s PR proposal for clients’ product launch, brand management and corporate promotion campaigns
• Worked with relevant authorities, business organizations and government officials to support the running of the PR campaigns
• Drafted general press releases and revised press kits of press team before sending the documents to clients and journalists
• Wrote publicity plans for retainer clients and ad-hoc Clients; Wrote contact reports after each meeting
• Followed up and supervised the plan execution of press and event teams
• Wrote monthly advertising evaluation reports and publicity plan reports for each client

• Provided direct assistance to the General Manager in his meetings with the Project Department, the Board of Directors and with the company’s partners. (Set up the appointment schedule, translation, wrote reports.
• Assisted with organizing golf tournaments, lecturing staff training courses, translating documents (English/Vietnamese), and designing / building the Resort’s website, brochure and advertisement materials.
• Prepared shipment documents to import the goods, coordinated with the purchasing and the project departments to prepare for the purchasing of the required goods
• Filed contracts and documents for import/export and golf & resort operation section for website updates
• Drafted press release for the Resort’s events, corresponding with media and news agencies
• Prepared documents to call for sponsorship and followed up purchase contracts

New York, NY, US

• Managed data for document filing for procurement & personnel section
• Made purchase order for the required goods; Prepared tax refund application of office purchases
• Prepared listing of applicants for project personnel recruitment, prepared communications materials to contact with applicants
• Applied for visa for UNDP staff/consultants
• Monitored of the office inventory consumption
• Filed procurement and personnel documents; Entered/updated data from submitted CVs into the UNDP consultant roster database. Verified and validated data entered against the updated CVs

Mba, Business Management

Bachelor, International Business

High School Degree, Math, Literature, English

Education record