Marco A Morales, Phd Email and Phone Number
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With over 10 years of experience at the intersection of business and technology, I am a Data Science Sherpa who guides and empowers organizations and individuals to leverage data for solving problems and making decisions. I have led and built Data Science Shops and products in the media and entertainment industry, using machine learning, statistics, behavioral science, and causal inference to create value and impact.I am also an adjunct assistant professor at Columbia University and Columbia Business School, where I teach data science to social scientists and technology to non-technical MBA students. I am passionate about bridging the gap between theory and practice, and sharing my knowledge and insights with the next generation of data-driven leaders and innovators. I am also a recipient of multiple awards and fellowships for my academic and professional excellence and contributions.
Data Science Shop
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FounderData Science Shop Feb 2024 - PresentNew York, New York, Us -
Adjunct Assistant Professor Of BusinessColumbia Business School Mar 2023 - PresentNew York, Ny, Us -
Adjunct Assistant ProfessorColumbia University In The City Of New York Sep 2016 - PresentNew York, Ny, UsActively assembled course materials and other activities for a graduate course on Applied Data Science for Social Scientists (GR5069) and Quantitative Methodologies for the Social Sciences (GR5010)♦ Empowered students with new skills and technical knowledge through interactive learning and coursework. Engaged learners with new technologies, tools, and methodologies. ♦ Leveraged knowledge in social sciences, technology, and other experiential areas to impart new knowledge to classes of masters and doctoral students seeking to join the data science space. ♦ Facilitated development of critical thinking about data in students. Elevated student potential with compelling discussions, in-class technical workshops and group exercises to advance proficiency in the data product cycle. -
Visiting ProfessorColumbia University In The City Of New York Sep 2021 - Jun 2022New York, Ny, Us -
Vice President, Data Science And Partner InsightsWarner Music Group Oct 2020 - Jul 2021New York, New York, Us -
Senior Director, Data Science (Corporate Decision Sciences)Nbcuniversal Media, Llc Feb 2019 - Sep 2020New York City, Ny, UsStrategically led data science efforts and initiatives that included the integration of linear and digital forecasting into a unified platform, an end-to-end open-source pipeline, and novel tools/methodologies to forecast TV viewership.♦ Automated and simplified the monitoring of 5k+ forecasts currently in production. Proactively identified and reacted to early indicators of systemic changes in TV viewership. ♦ Boosted the effectiveness of inventory management after establishing novel tools for short-term viewership forecasting (pacing.) Continuously improved the productivity and output of new and existing tools. Currently in the process of filing a patent for this technology. ♦ Constructed an end-to-end open-source pipeline that powers a platform that automated and simplified viewership forecasting. Provided insights and decision-making tool to all of NBCUniversal’s properties. Currently in the process of filing a patent for this technology.♦ Built tools and solutions by partnering with different business units to effectively understand problems and apply appropriate corrective actions. Ensured the adoption of new solutions through effective training and on-boarding. ♦ Translated information and knowledge between technical and non-technical end-users. Distilled information into appropriate terminology and wording based on the audience. -
Director, Data Science (Executive Business Intelligence)Nbcuniversal Media, Llc Jun 2017 - Feb 2019New York City, Ny, UsCollaboratively led a team of 25+ Data Scientists and Consultants in the effort to build and maintain an automated forecasting pipeline, methodologies to forecast viewership, and other new initiatives/projects surrounding data science.♦ Accurately forecasted viewership rates for specific programming based on requirements from each business unit. Determined and linked viewership to proposed programming schedules for maximum efficiency.♦ Constructed and implemented ETL algorithms and best practices that assisted in the automation of data feeds into the forecasting pipeline. ♦ Introduced an all-new automated forecasting pipeline that slashed business processing times. -
Associate Director, Management Science & Integration (Msi)Nbcuniversal Media, Llc Mar 2015 - Jun 2017New York City, Ny, UsDesigned, developed, and improved statistical methodologies, machine learning analyses, and the consolidation of various data sources to deliver insights on TV viewing behaviors. ♦ Streamlined the data collection, analysis, and reporting process for TV viewing behaviors. Facilitated compelling presentations to business units that drove critical decision-making processes. ♦ Validated and verified TV viewership through multiple data sources. Worked with engineering teams to ensure high quality data was utilized in the assembly of automated data pipelines.♦ Linked multiple, divergent interests during the review of TV viewership data. Drew conclusions that led to rapid decision-making for pricing and programming. -
Director General For Political AnalysisOffice Of The Mexican Presidency Aug 2010 - Nov 2012Championed all aspects of strategic communications, which included the interagency coordination for effective and unified communications strategy emanating from the Mexican Federal Government. ♦ Guided ad-hoc policy and communications task forces that incorporated various Federal Government Secretaries and Agencies. Efficiently navigated crisis and emergency situations. ♦ Liaised between the Office of the Presidency and the Security Cabinet to ensure interagency alignment with the overall communications strategy of the Federal Government.
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Counsellor - SpokesmanPermanent Mission Of Mexico To The United Nations Jan 2009 - Jul 2010México, D.F., México Distrito Federal, MxActed as a Senior Diplomat that oversaw all aspects of communications for Mexico and the United Nations Security Council. Assertively negotiated high-level issues on behalf of the Mexican Government. ♦ Inserted strategic communications for Mexico and utilized concise communications as an integral tool for multi-lateral negotiations processes. ♦ Facilitated the first Quinquennial review of the Peacebuilding Commission on behalf of the United Nations Security Council. Enhanced the results and mutual benefits post-review. -
Director For International InformationSecretary Of The Economy Mar 2003 - Jul 2004Established strategic communications strategy and oversaw the implementation for multiple offices and agencies within the Secretary of the Economy. ♦ Drafted, sanctioned, and continuously improved international and domestic communications strategies, enacted through press conferences, press releases, and public campaigns. ♦ Designed communications strategies and coordinated multiagency communications for international events that included the Mexico-Japan Free Trade Agreement, Fifth Ministerial Meeting of the WTO, NAFTA Commission Meetings, Free Trade Area of the Americas Meetings, Partnership for Prosperity Meetings, and many others.
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Senior Aide / Advisor To The Party LeaderPartido Acción Nacional - Chamber Of Deputies Mar 2002 - Mar 2003Actively provided strategic inputs, advice, and facilitated critical decision-making processes for the Minority Leader. Conducted research and drafted legislative strategy and political analysis briefs. ♦ Coordinated and updated the results of policy-related research and analytical briefs for the Minority Leader. Drove decision-making processes for new/existing policies. ♦ Streamlined and improved the consistency of political strategy papers to inform tactical decision-making by the Minority Leader. -
Head Of Advisors To The Party LeaderSocial Democratic Party Parliamentary Faction, Mexico City'S Legislative Assembly Sep 2000 - Mar 2002Crafted legislation that directly aligned with social democratic principles, delivered strategic legislative guidance, and lead a team of Advisors tasked with supporting newly developed legislative strategies. ♦ Efficiently and effectively orchestrated research and legislation drafting activities across the team. Deployed experts to specific areas, which maximized the quality of results. ♦ Determined appropriate reactions to crisis and emergency situations. Quickly responded and adjusted strategies/plans based on need and demand.
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Undersecretary For Electoral AnalysisSocial Democratic Party Jan 2000 - Aug 2000
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Junior Policy AdvisorSecretary Of Foreign Relation Sep 1998 - Jan 2000
Marco A Morales, Phd Skills
Marco A Morales, Phd Education Details
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New York UniversityPolitical Science -
Instituto Tecnológico Autónomo De MéxicoPolitical Science
Frequently Asked Questions about Marco A Morales, Phd
What company does Marco A Morales, Phd work for?
Marco A Morales, Phd works for Data Science Shop
What is Marco A Morales, Phd's role at the current company?
Marco A Morales, Phd's current role is Data Science Sherpa | Data Science Executive | faculty @ Columbia University | author.
What is Marco A Morales, Phd's email address?
Marco A Morales, Phd's email address is 74****@****ail.com
What is Marco A Morales, Phd's direct phone number?
Marco A Morales, Phd's direct phone number is +197395*****
What schools did Marco A Morales, Phd attend?
Marco A Morales, Phd attended New York University, Instituto Tecnológico Autónomo De México.
What skills is Marco A Morales, Phd known for?
Marco A Morales, Phd has skills like Politics, Public Policy, Political Communication, Political Science, Quantitative Research, Political Campaigns, Policy Analysis, Policy, Econometrics, International Relations, Research, Research Design.
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