Digital Marketing Strategy Director - Executive MBA.Manager with 20+ years’ history of success in several countries and multinational companies. Expert in digital competitive business strategy, multi-channel distribution, digital marketing strategy and promotion, corporate branding, product positioning, startup B2B / B2C digital business launch new markets, online channels. Highly experienced in formulating the development of annual corporate plans by defining the strategic goals/targets and performance measures of the initiatives and define the economic and human resources required to ensure time-to-market execution and achieve long-term goals. Consistently focused on increasing digital innovation, sales/revenues, market share, product/services innovation and customer satisfaction/retention. Strong expertise in the following areas:• Strategic Business Development • Competitive benchmarking (B2b, B2c)• Digital Marketing Strategy & Artificial Intelligence• Strategic Marketing and Communication • Distribution channels synergies (off, online)• Re-positioning of business lines in new markets & Startup launch• Product portfolios optimization • New Customer and Networks Service Models• PMO of complex international projects in matrix organizational structures