With over 7 years of marketing management experience, I am distinguished for my leadership in team management and the strategic oversight of marketing and communication plans for various group companies. Alongside this, I proudly serve as a guest lecturer at the Polytechnic Institute of Porto, ISCAP.In recent years, my responsibilities have included defining communication strategies in collaboration with agencies and stakeholders, engaging in strategic negotiations to strengthen brands and create business opportunities.My passion lies in data management and analysis, particularly in its application to marketing. Proficient in tools such as PowerBI, Excel, Google Looker Studio, and Google Analytics (GA4).Highlighted projects and results under my stewardship include:Management of the APP A Cascata with an average annual growth of over 75% in registrations over the past 5 years.Oversight of online sales channels, achieving an average annual growth of over 100% in the last 3 years.Development of the duforno® brand.Opening of 4 restaurants in the last 3 years.Strategic development and implementation of data management with Power BI for sales and other KPIs such as NPS. Successful integration of diverse databases.Project, negotiation, and implementation of a centralized digital signage system across all group units.Feel free to connect with me and reach out for any inquiries or discussions.