I'm in charge of Media Planning and Consumer Engagement on all touchpoints with a strong focus on digital (i.e. websites and app). Products advertised: Gioco del Lotto, 10eLotto, MillionDay, Gratta e Vinci, Lotteria Italia.

I'm in charge of the product consumer communication on retail (more than 34.000 PoS) and digital (app and website) for Gioco del Lotto, 10eLotto, MillionDay.

Skills:- Online and offline mktg & media communication plan and strategies;- Managing the relationships on marketing and communication activities with suppliers, agencies and internal clients/colleagues (i.e. Legal, Purchasing);- Management of the Social properties (i.e. Facebook page, Twitter and G+ account)- Strong liason with advertising agencies and suppliers to develop new communication campaigns and brands (i.e. PokerClub, VegasClub and the Lottomatica.it brand restyling released in November 2015)- Measuring the effectiveness of media investment and optimizing the media plan based on insights from Research data analytics;- Strong focus on ROI;- Strong online background focused on Digital Customers Acquisition working closely with Analytics, Research and Media department (SEO, Display adv, Direct Email Mktg, Keyword adv, Affiliation Mktg and offline/ATL);- Co-marketing partnerships (i.e. Mediaworld, Microsoft-XBox, PayPal, Moneybookers, Groupalia, TIM, LIS)- End-to-end project leadership in order to deliver in +20.000 Lottomatica point of sales, a new and easier way to register to lottomatica.it website (retail and e-commerce cross fertilization - phygital). June 2016- End-to-end project leadership of the brand new Affiliate Programme https://affiliazione.lottomatica.it/login.aspAchieving: EGR Awards 2010, 2014 (http://www.gtech.com/it/content/lottomatica-l%E2%80%99egr-awards-come-operatore-italiano-2010)

Managed the media and promotional actions for all the Saiwa's brands starting from media plan, promotion, MRCI implementation.Development and adaptation of the ATL media strategy & communication working closely with regional media teams.In add, I have been appointed the owner for the development of the Digital Media as an enabler to communication (i.e. tuctime.it, mikadoweb.it, fonzies.it, tuttipazzipercipster.it, yonkers.it and the company website nutrizione.saiwa.it/).Achieving: Short list 2007 at Cannes Lions with “TUC fame improvvisa”. Digital Agency: FullSix

Responsible for several projects and promotional co-marketing aimed to improve sell-out and support the launch of new monthlies/magazines (i.e. Gaming, Cinema, Photography). Full management of the e-commerce channel on the playmediacompany.it website.

Responsible for the Italian media planning, media buying and media strategy implementation strongly focused on ATL (Above the Line) for Colgate-Palmolive, SonyEricsson, Singapore Airlines, WWF and Bose.