Help SMB and Mid market companies to analyze and identify the right innovation path starting from Business needs, focusing on Business Model, Customer Experience and Business Processes. Leveraging on Big Data, IoT, Mobile, Data Center, Cloud, Analytics, Robots, Cobots, Industrial IoT and related Industry 4.0 enabling technologies.Knowing all Data Protection (privacy) matter is key to understand what are the legal possibilities within the Digital transformation, for this reason I4U Consulting is also expert on GDPR consultancies and offers External DPO Services.

InnoVits (www.innovits.it) is an organisation of passionate managers and entrepreneurs that collaborate to foster innovation and create opportunities for professional growth.Since its establishment in 2010 in Milan, InnoVits is building a cultural bridge between corporates and startups by leveraging the best of the two worlds: the experience of managers in running a structured company and the agility of startuppers.Today InnoVits counts more than a hundred people, mainly located in Italy, working together with enthusiasm on startup projects with the objective to bring them to an adequate development level to present them to the investor community

13 years of experience in managing International Sales and Marketing in B2B with technologies strictly connected with Digital Transformation (Analytics, Big Data, Cloud, Data Center, Data Protection, IoT, Digital Marketing, Digital Processes). - Participation in Innovation Projects- Managing Change Management Projects- Management of International Projects- Management of Strategic Project- Process internationalization- International task forces participation- International Team Management

After the merge between Compaq Computer and Hewlett-Packard, I kept my responsibilities of Product Marketing Manager, adding the experience of business developer. In this last role I had the opportunity to plan joint marketing activities, to coordinate and realize public event, to realize marketing projects in order to better influence the market. I also organized two virtual teams to better address customer needs both on blade and Linux market.Learned Experience:Main experience learned on this period has been related to business conduction, defining and working on budgets related to blades and Linux. Coordination of people in the virtual teams has brought also an important personal skill. Finally reaching the defined objectives has brought an high level of satisfaction. Results have been measured bringing sales of blade servers to an interesting percentage related to server sold by the Italian subsidiary. On Linux, maintaining the high rating on local market share has been the measurement of success.

Marketing Manager of innovative lines of products (appliances and blade servers), in this role I have been working on defining the company marketing campaigns, ensuring the correct market position, identifying the action to develop, maintain and respect customer expectation. This responsibility is granted through the analysis of the market, competition and customer needs. Learned Experience:In this role I had the opportunity to develop the management capabilities in complete independence. I also had the opportunity to manage indirect human resources to achieve the assigned objectives. In this period I learned how to analyze the market in order to define the correct strategy to market the products. This strategy has been successful considering that the products have been introduced in the market during this period. Measurement of success has been that the acceptance in the market grew substantially quarter by quarter.

Being initially our sale model indirect through partners, I was supporting our channel partners education via training and seminars, and developing networking technical projects with their sales force. Sequentially, with the company focusing more and more at the end user level, I have been deploying and supporting projects at end user side. In this period my experience on the data center environment and internet service providers has been growing significantly. In the last period I also become the Team Leader of the Systems Engineer group in Italy, with the job of defining simple and more structured rules for a more efficient resource’s utilization from our sales team.Learned Experience:In this role I had the opportunity to specialize presentation and people management skills. The main success I can mention is that at the end of the Team Leading experience the team was able to work seamless with the sales force. From a professional prospective, also the knowledge of the direct channel with its rules has to be considered very constructive.