I lead a team of four and drive the internationalization of Berghs. I am responsible for strategy, partnerships, product development and international business development.

Berghs International was born to hack international growth. I led this company for three years with a start-up mindset, planning and implementing new strategies for Berghs to grow internationally. During that time we more than doubled the business and, in 2017, the company was reincorporated into Berghs School of Communication.

I have been part of the study program Berghs Bachelor for many years, first as a guest teacher, then as course director, finally as program director. I developed a lot as an instructor and a director, and I tremendously enjoyed being part of a network of excellent communication students, teachers and partner institutions in Europe, Australia, and in the US.

Vinovero was an e-commerce platform created for the private import of quality Italian wine in Sweden. I enjoyed building it from scratch, from the initial planning to portfolio development, branding, logistics, web shop and marketing strategy. After running it for 3 years I left the business in good hands and moved on in the fall of 2013.

Examples of clients and projects:The North Face – Communication strategy and campaign concept Store opening and launch campaign The North Face Copenhagen, in collaboration with Stockholm-based communication agency Locomotiv. Roplan AB – Planning and strategyI led client workshops to help translate product benefits into consumer benefits and set the strategy for a refreshed brand identity and communication.Tetra Pak Italiana – Communication StrategyI was the lead on the global launch of Tetra Pak’sEdge, together with a local design partner and with Sterilgarda (dairy).

Branding, Advertising, Events. I led client workshops and client pitches and set strategies for product development and communication.

Branding, Identity, Design. I started as a copywriter, working on texts for brand platforms, retail concepts, product catalogues and all things digital. I quickly shifted towards project and client management, new business and international cooperation.