Thanks to my role as Head of Growth Analytics, where I gained expertise and insights from my pivotal position in leading the team that established the analytical foundations critical for our company’s strategic decisions on pricing and product development, and having demonstrated my skills with excellent results, I was able to broaden my responsibilities within the organization.In my mission to enhance marginal contributions across all OTA businesses, my extensive expertise in product, data, and business has made me the go-to individual for our most challenging projects. One of my standout achievements was the initiation of a joint venture with an Israeli partner, which led to the creation of lastminute.co.il.As the Director of Supply Product - I successfully led the revitalization of the entire flight area product team. My journey progressed to overseeing the hotel team as well, ultimately managing 10 development teams that represented the company's entire supply and inventory domain. My focus was on promoting collaboration across various departments to ensure the delivery of comprehensive end-to-end features, driving our organization's advancement.As the Director of Growth Analytics - my role involved continually discovering insights and opportunities across all OTA channels. I focused particularly on refining performance marketing strategies (SEM and Metasearch) to tap into their significant traffic generation potential. Moreover, I played a key role in working closely with Enterprise Performance Management (EPM), representing the business standpoint to guarantee that our financial data was practical and actionable for optimization purposes.

Led the Product, Revenue, and Performance Marketing teams primarily focused on growing the flight business of the group. Strong focus on applying a strategy that doubled up the 2019 gross margin contribution vs the previous year (from €8M to €21M).

Working closely with all main stakeholders involved across the business (Technology, Operations, BI, Finance and insurance companies) to guarantee high performance of insurance and other extra services.Analysing performance data and main KPIs, the effectiveness of commercial and marketing actions and extracting useful customer insights;Introducing continuous improvements in terms of product features and UX/UI enhancements in order to create insurance packages that are tailored to the needs of Lastminute users;Build a solid environment for running a growth hacking strategy.

In more than three years in this company I gained experiences in different industries and in different roles, with a focus on business technology as Project Manager and BA.